Amazing stories on how customers & partners benefit from our service
Samsung has made remarkable strides in achieving its key objectives of enhancing user engagement and boosting in-funnel retention. Over the years, a robust and trusted partnership has been cultivated with Fanplayr, driven by three core strengths:
Flexibility: Fanplayr’s adaptability to diverse strategic needs allows for the customization of user experiences on the website, offering limitless creative potential to meet evolving demands.
Agility: The swift and proactive support from Fanplayr’s Customer Success team ensures seamless activations and real-time optimizations of the user experience, keeping Samsung ahead of the curve.
Results: Users engaging with Fanplayr’s personalized solutions consistently demonstrate higher conversion rates compared to others, significantly enhancing e-commerce performance KPIs.
This collaboration has not only strengthened Samsung’s digital strategy but also delivered measurable success across its key goals.
An A/B test was conducted to establish the incrementality of the Fanplayr strategies, to measure this uplift 60% of users were targeted with in-session personalisation whilst 40% were not. Over 3 months, the Fanplayr activity demonstrated a significant uplift against the client's different KPIs: conversion rate by +8%, net revenue per visitor by +79%, and AOV by +67%.
Thanks to Fanplayr’s advanced segmentation real-time technology, KIKO MILANO was able to achieve a 2,7% CTR and 3,3% CR for cart recovery push notifications.
During the AB test conducted on the US domain, the on-site targeting actions implemented by Fanplayr demonstrated significant success. The analysis revealed a noteworthy 10% increase in %CR and a 5% increase in Net Revenue for the Target Group. Additionally, in terms of ROI, Fanplayr activity generated an impressive 30-fold value compared to the monthly investment.
