Amazing stories on how customers & partners benefit from our service
23% Click-Through Rate (CTR): Personalized messages and calls-to-action achieved a 23% CTR, demonstrating strong user engagement across the customer journey;
5% Conversion Rate Among Engaged Users: Users who interacted with Fanplayr-powered experiences showed a 5% conversion rate following engagement with personalized activations.
10% of Total Orders and 30% of Total Leads generated through Fanplayr: Fanplayr strategies contributed significantly to overall business performance, driving 10% of total website orders and 30% of all generated leads.
22% Abandoner Recovery Rate: 22% of users identified as Abandoners successfully converted after being engaged or re-engaged through personalized experiences.
Through personalized cross-selling recommendations and tailored experiences for returning visitors, Mellin significantly improved both engagement and revenue performance.
Users who interacted with personalized recommendation widgets generated a 2x higher Average order value compared to non-interacting users, while targeted returning visitors reached the cart 13% faster than the control group. These results demonstrate how behavior-driven personalization can increase both conversion efficiency and revenue by delivering more relevant and timely experiences throughout the customer journey.
The survey widget proved invaluable for capturing real-time user feedback and even attracted the attention of Transport Focus, who praised the innovative approach. Within the first month of launch, email sign-ups surged by 300%.
As part of the activity we conducted an A/B test to establish incrementality. This testing registered significant improvement across multiple KPIs; some strategies saw a +62% increase in conversion rates and up to +65% in net revenue from cruise quotes.
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