Resources

Amazing stories on how customers & partners benefit from our service

From Clicks
To Kisses

Online Strategies for a Love-Infused Valentine’s Season

Fanplayr Launches Verada AI Tags, a Breakthrough Innovation for Product Discovery and Personalization

Northern Trains

The analysis revealed a noteworthy 10% increase in %CR and a 5% increase in Net Revenue for the Target Group. In terms of ROI, Fanplayr activity generated a 30-fold value compared to the monthly investment.

The Psychology Behind Personalization: Understanding Customer Behavior for Conversions

Discover how to use behavioral targeting to enhance the performance of your website.

Articles

Unlocking Summer Travel with Fanplayr

As summer approaches, advanced segmentation services can revolutionize conversions for travel brands, driving higher engagement and loyalty.

Fanplayr’s Machine-Enabled Human Touch

Welcome to a future where innovation meets the unmistakable human touch. Through personalized solutions and a blend of tech and art, we bring conversion rates to new heights with endless possibilities.

The Crucial Role of Personalization Strategies During The Holidays

Personalization strategies play a pivotal role, especially during the crucial Q4 period. Understanding customer preferences, improving engagement, enhancing user experiences, increasing conversion rates, and building customer loyalty are all benefits of a well-executed personalization strategy.

News & Press

Fanplayr Japan starts providing a new AI service specialized in e-commerce

Verada AI product tags encourage customers to discover a wide range of products from a single category.

Fanplayr Launches Verada AI Tags, a Breakthrough Innovation for Product Discovery and Personalization

Fanplayr today announced the launch of Verada AI Tags, a transformative new capability that enriches e-commerce product catalogs with human-like understanding-dramatically improving product discovery, relevance, and revenue lift for e-commerce.

How Fanplayr’s “Verada AI” Enables Data-Driven Behavioral Intelligence

Autonomous AI is Redefining the E-commerce Buying Experience

CASe study

Northern Trains

The survey widget proved invaluable for capturing real-time user feedback and even attracted the attention of Transport Focus, who praised the innovative approach. Within the first month of launch, email sign-ups surged by 300%.

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Case Studies

Cruise

As part of the activity we conducted an A/B test to establish incrementality. This testing registered significant improvement across multiple KPIs; some strategies saw a +62% increase in conversion rates and up to +65% in net revenue from cruise quotes.

KIKO Milano

Thanks to Fanplayr’s advanced segmentation real-time technology, KIKO MILANO was able to achieve a 2,7% CTR and 3,3% CR for cart recovery push notifications.

Venchi

During the AB test conducted on the US domain, the on-site targeting actions implemented by Fanplayr demonstrated significant success. The analysis revealed a noteworthy 10% increase in %CR and a 5% increase in Net Revenue for the Target Group. Additionally, in terms of ROI, Fanplayr activity generated an impressive 30-fold value compared to the monthly investment.

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eBooks & Whitepapers

Get the most out of Christmas

Transform Yourself IntoSanta And Give People TheXmas Shopping They Deserve

Black Friday & Cyber Monday

Discover what Fanplayr can do to help you reach and exceed your goals for Black Friday and Cyber Monday.

The Third-Party Cookie Apocalypse

We conducted a research amongst marketing and online publishing decision-makers in the UK to discover how they are preparing for this new reality.

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