Our
Mission
Fanplayr's mission is to make behavioral data actionable and help companies enhance their online user journey through custom-made omni-channel communication. Today, Fanplayr is the platform for assimilating data, providing intelligence and segmentation to improve any interaction between users and companies.
Our
Story
Founded in 2012 in Palo Alto, California by founders Simon Yencken, Derek Adelman and Rajiv Sunkara, in 2013 Fanplayr chose to develop their business in Europe picking Italy as a forerunner of its international expansion, by opening offices in Milan. Business in Europe grew rapidly, leading to the opening of more offices at
Tokyo, Buenos Aires, Mexico City, London, Melbourne and Amsterdam.
