Founded in 2012 in Palo Alto, California by Simon Yencken, Derek Adelman and Rajiv Sunkara, Fanplayr began its journey as a pioneer in digital intelligence and personalization. In 2013, the company expanded internationally, choosing Italy as the first step in its European growth with the opening of its Milan office. Global business scaled quickly, leading to new offices in Tokyo, Buenos Aires, Mexico City, London and Spain.

Alongside its global expansion, Fanplayr invested heavily in the development and integration of Artificial Intelligence within its products and services. By leveraging AI, the company enhanced its behavioral data analysis, customer segmentation, and predictive targeting capabilities - enabling brands worldwide to deliver more personalized and effective digital experiences.