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Fanplayr, company leader in behavioral targeting at the service of ecommerce, is pleased to announce its participation in the 2022 edition of the Netcomm Forum, the reference event for the Italian digital world that accompanies the development of e-commerce, online communication and the digitization of businesses for over 16 years. This year's edition returns in hybrid format at MiCo - Milano Fiere e Congressi, to physically attend the event, and digitally on Liveforum.space.

Enrico Quaroni, Fanplayr's VP Global Sales, will be the protagonist with a workshop entitled “Behavioral data: how to transform this precious resource into energy for growth” which will be held on May 3rd from 3.30 pm to 4 pm in the Yellow Room. The company's intervention will focus on the role of behavioral data which, together with the use of artificial intelligence, constitute an effective and productive strategy for the future of ecommerce. In a cookieless context, in which the protection of privacy is among the priorities of companies operating in e-commerce, the Fanplayr software, exploiting first-party data, is able to create an extremely targeted user experience on the sites owned by its customers, while also increasing conversions.

Enrico Quaroni, Fanplayr's VP Global Sales, commented:
In an ever-evolving e-commerce sector, it is important to take part in events such as the Netcomm Forum, which has been a point of reference for industry professionals for years. Fanplayr aims to reaffirm the strategic role of behavioral data, the very valuable data on which our company's cutting-edge technology is based. Returning in physical form, the event will be an excellent networking opportunity and a barometer of new trends.