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Fanplayr Named Magento Gold Partner

With the blooming flowers and rising temperatures, summer is on its way, bringing thoughts of lounging by the pool and enjoying refreshing drinks. However, for online merchants, it's a time to devise strategies to attract customers and boost sales during this traditionally slow season. To make things easier, Website Magazine has compiled a list of seven effective marketing tactics that can help drive customers to your website, giving merchants more time to enjoy the beach. Take a look at these tactics below:

  1. Engage on Social Media - Just because people will be spending more time outdoors doesn't mean they won't check their social networks on mobile devices. Maintaining an active presence on social media platforms can greatly benefit merchants during the summer months. Use these channels to promote your products, sales, and events. Make sure your status updates are relevant and timely, and include a variety of content formats such as images and videos. You can even save time by cross-promoting content across different social networks to reach a wider audience.
  2. Optimize Email Campaigns - Just like checking social networks, consumers also check their email while on the go. It's crucial to optimize your email campaigns for mobile devices. Consider improving targeting features to ensure your messages are relevant. Also, test delivery times as people's schedules may change during the summer. Besides targeted messages and prominent sales features, incorporating ratings and reviews into your emails can help influence customers to make purchases.
  3. Offer Hot Pricing - Maintaining competitive pricing is always important, but it becomes even more crucial during the summer months. Offering extra-low prices or running big sales can provide the extra incentive for customers to convert. Take advantage of summer holidays and events like Mother's Day, Father's Day, Memorial Day, Fourth of July, Labor Day, and back-to-school season to launch promotions and discounts. Create a "Summer Clearance" section on your website and promote it through social media and email to boost sales and clear out inventory.

Read the article and discover the other tactics!

Link to article

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