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The digitization of the banking industry: how Fanplayr can help banks create a more efficient UX

Over the past two years the digitization process has accelerated in every industry, transforming the relationship that consumers have with businesses and with institutions, such as banks. In fact, the banking sector has undergone a rapid transformation with the development of home and mobile banking channels that have increasingly become a now common habit for users.

Fanplayr, through its behavioral segmentation patented technology, tried to improve the user experience of banking institutions’ customers by answering the question: "How can the physical customer journey be replaced and integrated by a productive and rewarding online path?". In order to do that, Fanplayr has tried to make users’ behavioral data actionable through ad hoc messages and strategic actions that could satisfy the needs of customers and site visitors in real time.

The tools used by Fanplayr are based on the Behavioral Data Hub. This tool relies on artificial intelligence and can assist users by guiding them in various aspects of their customer journey. Understanding the user's journey within the website allows for continuous improvement of the service provided. The banking sector, like other prominent sectors in which our business operates, represents an interesting testing ground for our platform, which seeks to demonstrate its versatility in the services sector as well

- Enrico Quaroni, VP Global Sales Fanplayr.

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