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DEC 20
2024
Fanplayr has announced an exclusive partnership with Italiaonline, Italy’s top digital group. Through this collaboration, Italiaonline will exclusively offer Fanplayr’s suite of patented products and services across Italy, helping businesses increase sales and improve customer engagement.
Fanplayr’s advanced solutions include:
Behavioral targeting, dynamic offers, cross-channel marketing & real-time data insights
PrivacyID: Fanplayr’s patented privacy protection solution
Fanplayr 360 CDP: A customer data platform providing a comprehensive, real-time view of customer behaviors and insights, driving superior omnichannel experiences
AI merchandising: AI-powered recommendations based on individual user preferences
Since its founding in 2012, Fanplayr has pioneered solutions that help businesses personalize and optimize customer interactions at scale. Italiaonline, with its broad reach of 25.4 million unique users and 9.9 million active email accounts, serves as an ideal partner to bring these innovations to Italy’s digital landscape.
“We’re excited to expand into AdTech and Marketing Tech with Fanplayr’s technologies, which will drive higher sales and customer engagement for our clients,” said Andrea Chiapponi, Chief Publishing and Advertising Officer of Italiaonline.
Simon Yencken, CEO of Fanplayr, added, “Italiaonline is the perfect partner to bring our solutions to Italian businesses, and we’re confident our products will make a significant impact in both Italy and Europe.”
This exclusive agreement marks a significant step for both companies in expanding global reach and fostering future collaborations.
For press inquiries please contact pr@fanplayr.com