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From Argentina to Italy to boost innovation

The narrative of Italy's difficulties is composed of many chapters. One of the most significant in the last four years is dedicated to the brain drain, the human capital that leaves, taking with it knowledge and ideas. This problem restricts the space for those who continue to bet on our country and hinders the influx of innovation. Mariano Tripiciano, a thirty-year-old Argentinean, head of operations for Europe at Fanplayr, a company born in Palo Alto that offers technology for the e-commerce world based on real-time intelligent discount proposals to increase the average cart value and online turnover of virtual stores, is a case in point.

Mariano started his career as a startup founder and entrepreneur in Argentina but has lived and worked in England and America. Nevertheless, he chose Italy, an interesting market for e-commerce and for Fanplayr, which has just entered into a partnership with Zanox, TradeDoubler, and TradeTracker, three of the main international affiliate networks.

Read the entire article at the link!

Link to article

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