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FEB 02
2023
Fanplayr inaugurates 2023 by expanding the offer with the launch of its Customer Data Platform which allows a 360-degree view of users.
Fanplayr 360 - this is the name of the new CDP of the company specializing in targeting at the service of ecommerce - collects data from multiple sources in a single platform, continuously and without interruption, taking advantage of the powerful ID Matching features that allow get a unified view of customers and discover their "journey" and to activate personalized actions.
"Fanplayr has put its decades of experience in optimizing on-site traffic by creating a CDP: a natural extension of the Customer Experience Personalization Platform to leverage this expertise and extend it to all interactions that a company has with its users cross- channel", explained Pierluigi Bucci, Global Head of Customer Success of Fanplayr during a press meeting. "This will allow our customers to have a complete and centralized customer data view that will allow the acquisition of new customers and to increase the Customer Lifetime Value".
In line with the company's commitment, the new Fanplayr technology also operates in respect of privacy and in compliance with international regulations such as the GDPR and SOC 2.
"The platform is constantly updated to better understand not only the needs of an ever-evolving market, but also to always be updated on the regulatory front", explained Bucci again.
Fanplayr 360 will be launched first in the USA, Italy and the UK. Subsequently, a progressive release will be studied in the other countries presided over by Fanplayr.
For press inquiries please contact pr@fanplayr.com
