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JUN 21
2013
Fanplayr, the leading provider of targeted e-commerce offer solutions, has recently announced its global expansion to support the company's revolutionary Smart & Targeted Conversions platform for e-commerce merchants. The company has established partnerships in Japan and Italy, where its products are proving to enhance customer interaction and incentivize digital engagement in a manageable and measurable manner.
Simon Yencken, the CEO of Fanplayr, emphasized that Smart & Targeted Conversions transcends borders, as purchase incentives remain a universally effective sales and marketing tool. The company's expansion into Italy and Japan has significantly widened its Serviceable Available Market, and the positive response from the market indicates the immense interest generated by their partners.
As online retailers worldwide recognize the importance of sophisticated marketing efforts in the ever-evolving digital landscape, Fanplayr's Smart & Targeted Conversions platform addresses three critical priorities:
By providing dynamic, targeted, real-time offers based on visitor behavior and segmented traffic, Smart & Targeted Conversions replaces the traditional "spray and pray" coupon approach. This empowers e-tailers to take control of their offer campaigns, measure effectiveness, and make real-time adjustments, leading to higher sales conversions and customer acquisition with the least discount necessary.
Hideaki Ueda, CEO of Jamu Inc., Fanplayr's new Japanese partner, commended the platform for giving Japanese merchants better control over their businesses and enabling smarter spending choices on traffic acquisition. The platform's ability to incentivize and build manageable and measurable relationships aligns well with the needs of the Japanese market.
Michela Vitolo, head of sales for AdWill, Fanplayr's new Italian-based partner, praised the platform's data and reporting capabilities. She believes Smart & Targeted Conversions will become the next big solution for Italian e-commerce due to its ability to showcase various offers to different user segments and provide a clear overview of campaign metrics and results through its dashboard and analytics.
The Smart & Targeted Conversions platform is an intelligence-based offers solution that empowers online merchants to increase sales, improve average order values, and optimize purchase incentive margins. By analyzing a merchant's site and visitor behavior, it determines the most receptive profiles for specific offers and timing. Using its SaaS-based platform, real-time campaigns are created to segment traffic and present dynamic offers, resulting in increased conversion rates of up to 25 percent and average order value boosts of as much as 50 percent, as witnessed by Fanplayr's satisfied customers.
For press inquiries please contact pr@fanplayr.com
