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FEB 7
2022
Fanplayr, in its commitment to expand its presence in the European market and drive brands in the retail sector, as well as industries such as tourism, telecommunications, automotive, banking, energy, insurance, and entertainment, has landed in Spain.
Fanplayr's patented predictive marketing technology, powered by artificial intelligence, enables unprecedented consumer segmentation based on their behavior, boosting eCommerce growth and driving conversions on their own websites. Brands can increase their digital business by improving conversion rates on their product or service sales websites.
For website optimization, Fanplayr's software not only provides comprehensive tracking but also conducts meticulous analysis of consumer data. It processes all the information from users accessing the websites, such as page views, time spent on the site, time until the first product is added to the cart, location, device, time of visit, total products in the shopping cart, etc. With this data, it outlines the profile of each customer. This enables brands to take the most suitable marketing actions for each user in real time, such as sending personalized messages through emails, mobile notifications, or SMS, as well as offering relevant content and promotions to enhance their relationship with customers, build trust, retain customers, and increase brand revenue.
Leading the Spanish division of Fanplayr is Juan Sevillano, a highly esteemed professional in the AdTech industry with over two decades of experience. Throughout his career, he has worked for reputable companies such as Yahoo, Microsoft, and Amazon. He has also held executive positions at Tradedoubler. More recently, Sevillano served as the Managing Director for Spain and Portugal at the programmatic buying platform Rocket Fuel. Subsequently, he worked in the same markets for the global multichannel ad server Sizmek. Lastly, he held the position of Head of AdTech at Amazon Spain within the Amazon Advertising division.
Our clients are delighted with Fanplayr's behavioral prediction technology because its analytical insight into customer data, combined with its segmentation capabilities, helps them develop engaging campaigns that significantly increase their conversion rates and have a profound impact on their results
comments Juan Sevillano, General Manager of Fanplayr in Spain.
Simon Yencken, the company's founder and CEO, stated that
Spain is a mature enough market to embrace our predictive technology in key sectors such as retail, travel, tourism, automotive, banking, insurance, telecommunications, and entertainment. I am confident that the implementation in this region will be highly beneficial for all innovative brands operating in Spain, aiming to offer the best digital experience to their customers, as well as for consumers
For press inquiries please contact pr@fanplayr.com
