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FEB 24
2023
According to Statista, in 2022, the CDP industry revenue stood at an estimated $2 billion, up 25 percent from a year earlier. Moreover, AbsoluteReach research shows that the global Customer Data Platform market size is projected to reach $5.11 billion by 2028, from $1.906 billion in 2021, at a CAGR of 15.0% during 2022-2028. This reflects the increasing demand for personalized customer experiences, the need for effective data management, and the growing adoption of cloud-based CDP solutions.
“With Fanplayr’s extensive experience with on-site journey optimization, it was a natural extension to create a CDP that leveraged this expertise and extended it to all interactions a business has with its users,” explains Rajiv Sunkara, CTO & co-Founder of Fanplayr.
“Fanplayr 360 will address a gap in the CDP landscape by providing a plug and play offering to the mid-market at an accessible price point,” adds Simon Yencken, CEO and co-founder of Fanplayr. “Fanplayr360 helps medium to large sized businesses increase efficiency, improve customer engagement, and drive revenue growth across all channels: online, email, social and in-store.”
Fanplayr 360 provides a 360-degree view of their customers, breaks down data silos and transforms fragmented information into valuable, actionable data updated in real-time. Its best-in-class real-time analytics and insights allow for a deep understanding of customers’ behaviors to finally build and deliver exceptional omnichannel experiences, improving retention and revenues.
For press inquiries please contact pr@fanplayr.com
