The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
APR 19
2013
Fanplayr, a leading provider of targeted, real-time e-commerce offers, made a significant announcement at the Magento's Imagine Conference in Las Vegas, Nevada. They introduced "Smart & Targeted Analytics," a groundbreaking feature designed to enhance the effectiveness of purchase incentives without inundating every visitor with the same offer.
Through their innovative platform, Fanplayr empowers e-commerce merchants with a unique solution that analyzes site and visitor traffic to determine the most optimal value and timing for purchase incentives. This data-driven approach enables personalized, on-site offers to be displayed in real-time based on each visitor's behavior.
With the introduction of Smart & Targeted Analytics, merchants now have access to comprehensive insights into their purchase incentive programs. These analytics provide valuable information on segmented traffic, the number of offers presented, collected, redeemed, offer conversion rates, and average order values, among other metrics.
Simon Yencken, the CEO of Fanplayr, expressed enthusiasm about the overwhelmingly positive response from merchants regarding the Smart & Targeted Conversions feature. He emphasized that the addition of an analytics package has been a highly requested enhancement by their customers. With this tool, merchants gain complete control over their offer campaigns, allowing them to measure effectiveness and make real-time adjustments.
One of the early adopters of the analytics package is Linda Easton, the director of Marketing for SiginingTime.com, a renowned producer and distributor of award-winning sign language products. Easton praised the concept of driving sales through purchase incentives while acknowledging the importance of avoiding a one-size-fits-all approach. She was particularly intrigued by Fanplayr's segmented, real-time method of offer personalization. Since its launch in February, the approach has yielded favorable results for her company. Now, with the Smart & Targeted Analytics, Easton is equipped with detailed data to further optimize her campaigns, leading to even better conversion rates and average order values.
For press inquiries please contact pr@fanplayr.com
