The RAF Museum is a series of museums in the United Kingdom dedicated to preserving and showcasing the history of aviation and the Royal Air Force (RAF). The museum has two main locations: one in London and the other in Cosford, Shropshire.
The activity is focused on 2 main strategies, one aimed at driving ticket sales and footfall to the museums, whilst the other is aimed at driving ecom performance of the RAF Shop.
Fanplayr deployed behavioural segmentation in real time, to identify hesitant users, returning users and those users looking to abandon cart and site in session. Users falling into these buckets were then engaged with personalised creative, often featuring offers and incentives currently live, designed to encourage the user to convert in session.
An A/B test was conducted to establish the incrementality of the Fanplayr strategies, to measure this uplift 60% of users were targeted with in-session personalisation whilst 40% were not. Over 3 months, the Fanplayr activity demonstrated a significant uplift against the client's different KPIs: conversion rate by +8%, net revenue per visitor by +79%, and AOV by +67%.
