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Seasonal sales are an unmissable opportunity for brands, and thanks to behavioral targeting, it is possible to enhance the performance of campaigns dedicated to sales during these special periods. Let's discover together the tactics available!

By adopting personalization strategies and leveraging the right technologies, marketers can connect with consumers on a more meaningful level and drive growth in a highly competitive marketplace.

Learn how to boost your online sales this Mother's Day with these 5 effective marketing strategies based on behavioral data. From personalized product recommendations to web push notifications and onsite targeting tools, discover how to create a seamless shopping experience that drives revenues!

With increasing privacy concerns and the upcoming demise of third-party cookies, first-party data has become extremely valuable for businesses. In this article, we explore why first-party data matters and how it can help businesses unlock the power of customer insights.

Retailers can employ marketing strategies that will encourage consumers to engage with their brand and buy their products. Check out the our tips and strategies.