Throughout this ebook, we’ve explored some of effective tools, from engaging pop-ups and strategic gifts guide to dynamic digital calendars.
These tactics, when integrated thoughtfully, can significantly enhance your Christmas sales and foster lasting customer relationships.
The Christmas holiday season is tradition-ally a peak period for retail and e-commerce sales. Many businesses experience a significant boost in sales during this time due to increased consumer spending on gifts, decorations, and festive items. According to the National Retail Federation in the United States, holiday retail sales (November and December) in 2021 were projected to increase between8.5% and 10.5% compared to the previous year. E-commerce sales during the holiday season have been steadily increasing over the years.
Notably, during the 2022 holiday season, consumers demonstrated a growing inclination towards online shopping, contributing to a remarkable $211.7 billion in online expenditures. This marked a substantial year-over-year increase of 3.5% (as report-ed by Adobe Analytics.)
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