As covered by The New Indian Express and other India-based press outlets, including: Business Today India, India Today,, VC Circle, India Infoline, Telegraph India, and over 70 more.

SAN FRANCISCO and MUMBAI, India, Dec. 17, 2015 /PRNewswire/ — Fanplayr the industry leading ‘Data+Action’™ Service for eCommerce, today announced that after considerable testing Fanplayr’s “Smart & Targeted” conversion service is fully operational at, a leading e-commerce provider of baby care products and a part of Mahindra Retail.

Using data driven customer insights, Fanplayr worked with Babyoye to build a fully scalable segmentation and targeting campaign that will help personalize a visitor’s path to purchase. Fanplayr will provide consulting to Babyoye’s digital leadership team to further differentiate Babyoye’s best in class eCommerce visitor experience, applying principles and best practices from Fanplayr’s extensive online retail knowledge and experience. Fanplayr provided Babyoye with an increase in both AOV and conversion rates, amounting to an 18% increase in revenue.

Sanjay Nadkarni, CEO, Mahindra Internet Commerce said, “Mahindra and Babyoye are pleased to be able to leverage Fanplayr Smart & Targeted Conversions to help us drive increased conversion rates and AOV. Our customers always appreciate good service & the personalized targeting provided by Fanplayr enables us to be responsive and at the same time rewarding to key sectors of our target demographic.”

Earlier this year, Fanplayr entered the Indian eCommerce solutions market when it opened up an office in Mumbai. Using the momentum of deals like this, Fanplayr has positioned themselves well to become leaders in conversion optimization in the $11+ billion Indian online eCommerce market, which is en-route to becoming the world’s fastest growing eCommerce market 1.

“We are excited to be partnering with Mahindra through their eCommerce industry leader Babyoye whose goal it is to cater to the online generation of modern Indian parents. This generation demands better and more personal user experience online, and we believe that Fanplayr’s dynamic shopper targeting system is primed to service them well,” said Simon Yencken, CEO of Fanplayr.

About Fanplayr

Fanplayr’s Data Platform for eCommerce provides real-time intelligence and actionable insights to eCommerce retailers and service providers, enabling behavioral targeting of visitors whist they are shopping online. Fanplayr’s service empowers merchants to ‘Convert more eCommerce Visitors using Personalized Real-time Targeting.’ Fanplayr’s onsite conversion service generates significant uplifts to Conversion Rates, Average Order Value, Revenue per Visit and new Customer Acquisition Rates. Fanplayr is a privately held company with headquarters in Palo Alto, California and offices in Mumbai, Milan,Buenos Aires and Tokyo. More information at

Press contact: Akhilesh Laghate in Mumbai at +91 996 753 7955 or Aniruddha Joshi in Palo Alto at +1 610 710 1915

About Babyoye

Babyoye is an e-commerce store providing maternity, infant-care and mother-care products and services in India. was conceived to provide the online generation of modern Indian parents with the opportunity to access the best in maternity infant-care and mother-care products and services at the click of a button. Babyoye provides customers a one stop solution to a mother’s needs. Babyoye became a member of The Mahindra Retail in December 2014.

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