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Opening of an Australian branch in Sydney

SYDNEY, Oct. 23, 2019 /PRNewswire/ -- Fanplayr, an American company, founded in 2011 in Palo Alto, that converts online users into buyers thanks to Behavioural Data analysis, announces the opening of a new office in Sydney, Australia.

31 October 2019

Fanplayr wins 2019 Internationalist Digital Innovation Award

![Award](/assets/posts/blog/2019-10-18-award.jpg) At the @Internationalist 2019 Awards for Innovative Digital Solutions, on 16th October 2019 in New York, @Fanplayr won a 2019 Internationalist Digital Innovation Award for its work with Kiko Cosmetics in Milano, for Intelligent Increase in Conversion rates.

18 October 2019

Fanplayr Announces the 3 Key Principles of Behavioral E-Commerce

At the recent visit to the WeWork Pyrmont offices in Sydney on February 13, 2019, Derek Adelman, the co-founder of Fanplayr, shared the tremendous opportunity presented by behavioral e-commerce in the region. According to Forrester, Asia Pacific (China, Japan, South Korea, India, and Australia) forecast total online retail revenues jump from USD 862 billion in 2016 to USD 1.4 trillion in 2021. Australia generated over USD 16 billion in 2018 (IBISWorld 2018) from online sales.

5 March 2019

Simon Yencken - Lawyer and Entrepreneur

[From <a href="https://www.linkedin.com/pulse/road-palo-alto-simon-yencken/" target="_blank">this article</a>] <strong>Simon Yencken</strong>, lawyer entrepreneur, has always been one for trying something new. "My philosophy is quite simple," he says. "You can never discover new horizons unless you have the courage to lose sight of the shore."

22 February 2019