Where is e-commerce now and where is it going? What are the actions companies need to take to improve their results through online sales? Simon Yencken, Fanplayr founder and CEO shares in this interviews his vision and explains why investing in behavioral data and online target segmentation can be the strategic move that helps create more satisfying experiences for the consumer.
25 May 2021
The health emergency has completely revolutionized the approach of shoppers, marking in a few months a change of pace that probably would have come in ten years. However, often we read of negative opinions on e-commerce, which is perceived more as an enemy to be fought than as an ally. The strategy that everyone should pursue, from the food world to the fashion one, from the beauty brand to the auto one, is to adapt to e-commerce to grow, to find a new sales channel, alongside the physical one.
24 May 2021
Three new members enter into Fanplayr's board of directors to further strengthen the company's global and financial connections.
20 May 2021
Stop using discounts to attract your users, start knowing them better and leverage their behavior. Instead of churning out codes, brands should be using offers and discounts in exchange for an activity they want consumers to complete, such as placing an item in their basket or providing an email address. The smart use of discounts pinpoints web visitors who are at a certain stage in the customer journey and targets them with the right incentive to purchase.
Read more on the guest post that Andrew McNab, VP Emea @Fanplayr wrote for CX Today!
20 May 2021
The world of online adv is about to undergo a real revolution, the elimination of support for third-party cookies, an epochal change that aims to better protect the privacy of users. In this unprecedented scenario, the first-party data will become extremely important and only those who have a methodology that detects this type of data will be able to have the best possible picture of who the users are browsing their site and how to reach them.
17 May 2021
Even as states begin to reopen and stores welcome more shoppers back inside, e-commerce spending continues to surge. New projections have Amazon’s global e-commerce sales growing by nearly 12% in 2021 to $532.2 billion. Retailers with strong investments in first-party data are particularly well positioned to succeed as privacy standards increase and third-party tracking slows down.
27 April 2021
Behind the rapid growth of the company is a technology that does not depend on cookies and which allows companies to improve their digital strategies by transforming users into buyers. Interview with VP Global Sales
19 April 2021
Fanplayr, a leader in online behavioral personalization and artificial intelligence for the past decade, announced that the United States Patent and Trademark Office (USPTO) has issued U.S. Patent No. 10,958,743 which is related to the use of true first party observed data to offer behavior personalization focused on growing revenues for Fanplayr customers.
16 April 2021
The giant Google announced the phase-out of third-party cookies starting with 2022. What does it mean for advertisers, and how can we plan ahead to meet the big change?
Andy McNab, VP EMEA at Fanplayr, shares its ideas about the challenges coming with the death of third-party cookies. He is an award-winning?digital leader that has led teams at Microsoft, AOL and?Rocket Fuel and is now fully focused on developing?Fanplayr across EMEA. As a behaviour data specialist, Andy suggests tips for navigating the cookie apocalypse and introduces new tactics in optimizing the behaviour of web visitors.
16 April 2021
It is not just today that we hear and see how technology came to help us with basic day-to-day issues. Banks, for example, have undergone a major transformation with the arrival of the internet and applications. Several fintech s have been created, quick and simple ways to carry out small transactions and loans, but this technological bias of the bank has always been seen as something optional and used mainly by the younger generation.
16 April 2021