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Fanplayr Allows Advertisers to Do More with First-Party Data

Even as states begin to reopen and stores welcome more shoppers back inside, e-commerce spending continues to surge. New projections have Amazon’s global e-commerce sales growing by nearly 12% in 2021 to $532.2 billion. Retailers with strong investments in first-party data are particularly well positioned to succeed as privacy standards increase and third-party tracking slows down.

27 April 2021

Engage interview with Enrico Quaroni

Behind the rapid growth of the company is a technology that does not depend on cookies and which allows companies to improve their digital strategies by transforming users into buyers. Interview with VP Global Sales

19 April 2021

Fanplayr Announces Issuance of U.S. Patent on Segmentation as a Service

Fanplayr, a leader in online behavioral personalization and artificial intelligence for the past decade, announced that the United States Patent and Trademark Office (USPTO) has issued U.S. Patent No. 10,958,743 which is related to the use of true first party observed data to offer behavior personalization focused on growing revenues for Fanplayr customers.

16 April 2021

End of third-party cookie and new marketing strategies

The giant Google announced the phase-out of third-party cookies starting with 2022. What does it mean for advertisers, and how can we plan ahead to meet the big change? Andy McNab, VP EMEA at Fanplayr, shares its ideas about the challenges coming with the death of third-party cookies. He is an award-winning?digital leader that has led teams at Microsoft, AOL and?Rocket Fuel and is now fully focused on developing?Fanplayr across EMEA. As a behaviour data specialist, Andy suggests tips for navigating the cookie apocalypse and introduces new tactics in optimizing the behaviour of web visitors.

16 April 2021

AI in Banking after COVID

It is not just today that we hear and see how technology came to help us with basic day-to-day issues. Banks, for example, have undergone a major transformation with the arrival of the internet and applications. Several fintech s have been created, quick and simple ways to carry out small transactions and loans, but this technological bias of the bank has always been seen as something optional and used mainly by the younger generation.

16 April 2021

LATAM airlines and Fanplayr

Companies expand use of artificial intelligence to increase sales and make life easier for passengers

12 April 2021

7 Questions with Yencken

Thank you to the 1,000 leaders who’ve generously done the 7 questions! I hope reading 7 Questions with Yencken helps you in your leadership.

6 April 2021

Távim Moura takes over as Commercial Director of Fanplayr

Fanplayr, a company specialized in personalizing behavior for online companies in various sectors, such as retail, travel, telecommunications, entertainment, banks and B2B, announces Távim Moura as its new Commercial Director in Brazil.

26 March 2021