Automotive industry is facing a great opportunity turning online to sell cars. Behavioral segmentation, AI and first-party-data could be a great help to increase vehicle sales both online ad offline. Let's discover how!
As web users concern about privacy grows and third-party cookies are about to be phased out by Google (after Safari and Mozilla), Fanplayr has developed a new propriety solution, PrivacyID, that protects user data by assigning user identifiers and anonymizing the information collected, allowing customers to access the information without breaking privacy regulations or compromising user security. Ready to learn more?
Developed by the American Institute of CPAs (AICPA), SOC 2 reports are intended to meet the needs of businesses that need detailed information and assurance about the controls at a service organization. The certification defines criteria for managing customer data based on five "trust service principles" - security, availability, processing integrity, confidentiality and privacy.
Internationalization, consolidation of the offer and expansion of the team: Fanplayr moved along these lines in the first six months of the year, a period that closed with "very positive results, in line with the same period of 2020", Enrico Quaroni , VP Global Sales of Fanplayr, told Engage.
The travel industry generally has been a leader in using personalization to deliver a better more personal journey, while at the same time increasing loyalty and customer lifetime value. As artificial intelligence technologies continue to advance in sophistication and adoption, they will hyper-charge personalization in the travel industry. What will the future of travel be like in this scenario?
The UK’s relaxation of lockdown restrictions is set to expose how some brands have become disconnected from consumers during the coronavirus crisis. In the post-Covid economy, companies need new technologies to understand customers and their preferences and persuade them to book holidays, hospitality, and leisure experiences or return to stores and showrooms. Discover how behavioral data and AI can help to increase website performance by building personalized experience in the New Digital Age article!
Three times more Britons now have a digital bank than in January 2019, while four in five use some form of online banking. It appears it's time for financial organization to personalize their digital strategies and radically improve how they interact with web visitors and customers. AI-powered behavioural analytics offer far superior, real-time capabilities, using the data from the first-party cookies on their own website domains and where available, data from customers’ transaction histories.
UK online sales has strongly incresead this year through pandemic and Brexit and it seems it will continue to grow. Online accounted for a record 35 per cent of retail sales in January, according to the Office for National Statistics, while market data company Statista estimates growth will continue at 3.5 per cent per year. The customer journey personalization helped a lot in this online retail success, but what will happen as far as third-party cookies will be dismashed?
Fanplayr continue its global expansion with a presence in the Middle East and North Africa through a partnership with Magnify Solutions - a woman-led reseller based in Dubai.
Artificial Intelligence and behavioral data use is the way to maintain personalization and face impact from the end of third-party cookies.