Newsroom

Read interviews and press articles to stay updated with the company news!

Press Inquiries: pr@fanplayr.com

An Interview with Fanplayr’s CEO and Co-Founder, Simon Yencken

Shane Barker, a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions, interviewed Simon Yencken, the CEO and Co-Founder of Fanplayr. Tune in to find out how you can get visitors more engaged and turn them into qualified leads for your business!

15 October 2021

Black Friday 2021, Customer Experience is the code world

The Cyber ??5 are certainly the most awaited period of the year for those who work in the eCommerce sector. In addition to being the five hottest days of the fall season, Black Friday and Cyber ??Monday are interesting indicators to predict the trends that will characterize the Christmas shopping season. Precisely for this reason, it is necessary to be prepared to officially launch purchases with targeted strategies to offer consumers the most personalized shopping experience possible.

14 October 2021

Stop to cookies: how to continue using data and respect privacy

How to continue using data to create personalized experiences in a world where search engines will no longer allow the use of cookies? Fanplayr has thought of an effective solution that takes into account the needs of marketers and the user's desire for privacy.

29 September 2021

Fanplayr launches PrivacyID the arbiter of user identification online

As web users concern about privacy grows and third-party cookies are about to be phased out by Google (after Safari and Mozilla), Fanplayr has developed a new propriety solution, PrivacyID, that protects user data by assigning user identifiers and anonymizing the information collected, allowing customers to access the information without breaking privacy regulations or compromising user security. Ready to learn more?

24 August 2021

Fanplayr Receives SOC 2 Type 2 Certification for Data Security Processes from AICPA

Developed by the American Institute of CPAs (AICPA), SOC 2 reports are intended to meet the needs of businesses that need detailed information and assurance about the controls at a service organization. The certification defines criteria for managing customer data based on five "trust service principles" - security, availability, processing integrity, confidentiality and privacy.

30 July 2021

The most informed travel agents: Artificial intelligence and consent

The travel industry generally has been a leader in using personalization to deliver a better more personal journey, while at the same time increasing loyalty and customer lifetime value. As artificial intelligence technologies continue to advance in sophistication and adoption, they will hyper-charge personalization in the travel industry. What will the future of travel be like in this scenario?

27 July 2021