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The most informed travel agents: Artificial intelligence and consent

The travel industry generally has been a leader in using personalization to deliver a better more personal journey, while at the same time increasing loyalty and customer lifetime value. As artificial intelligence technologies continue to advance in sophistication and adoption, they will hyper-charge personalization in the travel industry. What will the future of travel be like in this scenario?

27 July 2021

Building new bridges with consumers after Covid requires smarter technology

The UK’s relaxation of lockdown restrictions is set to expose how some brands have become disconnected from consumers during the coronavirus crisis. In the post-Covid economy, companies need new technologies to understand customers and their preferences and persuade them to book holidays, hospitality, and leisure experiences or return to stores and showrooms. Discover how behavioral data and AI can help to increase website performance by building personalized experience in the New Digital Age article!

22 July 2021

Enhancing customer interaction in financial services: The role of behavioural analytics

Three times more Britons now have a digital bank than in January 2019, while four in five use some form of online banking. It appears it's time for financial organization to personalize their digital strategies and radically improve how they interact with web visitors and customers. AI-powered behavioural analytics offer far superior, real-time capabilities, using the data from the first-party cookies on their own website domains and where available, data from customers’ transaction histories.

5 July 2021

Brands and their advertising partners need new tools to power growth in online sales

UK online sales has strongly incresead this year through pandemic and Brexit and it seems it will continue to grow. Online accounted for a record 35 per cent of retail sales in January, according to the Office for National Statistics, while market data company Statista estimates growth will continue at 3.5 per cent per year. The customer journey personalization helped a lot in this online retail success, but what will happen as far as third-party cookies will be dismashed?

2 July 2021

Travel is still difficult to navigate, but personalization increases conversions

The travel industry is rebounding from the pandemic at various rates around the world, depending in large part on local conditions. While people are ready to get out into the world again, eCommerce is still the preferred method to purchase airline tickets, hotel reservations, cruise tickets, rental car reservations and more.

22 June 2021