The giant Google announced the phase-out of third-party cookies starting with 2022. What does it mean for advertisers, and how can we plan ahead to meet the big change?

Andy McNab, VP EMEA at Fanplayr, shares its ideas about the challenges coming with the death of third-party cookies. He is an award-winning digital leader that has led teams at Microsoft, AOL and Rocket Fuel and is now fully focused on developing Fanplayr across EMEA. As a behaviour data specialist, Andy suggests tips for navigating the cookie apocalypse and introduces new tactics in optimizing the behaviour of web visitors.

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