As a digital marketer, i’ve always relied on A/B testing in order to verify the impact marketing actions have on my client’s users. Most of you will be familiar with this technique; for those who are not, i’m referring to a controlled experiment with two (or more) variants whose goal is to identify changes to user experience that increase or maximize an outcome of interest. This tries to answer questions like “is my call-to-action better off in green or red?” from a scientific perspective.
Sep 18, 2017
The ability to shop online has made it that much easier for merchants to learn about their customers – retailers can analyze shoppers’ purchase histories, look at which items they are viewing, research how much time they spend on each product page and identify what triggers people to buy.
Mar 20, 2015
The recent eTail West Conference was much more than just a physical meeting point for thousands of retailers across different sectors and industries. With many thought leaders and emerging e-commerce entrepreneurs in the crowd, some of the most interesting takeaways were conversations surrounding trends in the realm of content personalization and its future impact on ROI.
Mar 3, 2015
An e-commerce merchant is constantly engaged in spotting the triggers involved in closing a sale. However, often or not, some of the most revealing data comes from identifying those pain points that deter shoppers from completing an online purchase.
Feb 12, 2015
E-Commerce has grown out of its diapers. In what is still considered a relatively new field, one largely dominated by major players of the 1990s, namely Ebay and Amazon, these powerhouses have now found themselves in a new, fast-growing marketplace. These and other companies, including India’s Flipkart and Snapdeal, understand the need for looking for ways to incorporate cloud-based e-commerce services to help facilitate more effective relationships between merchants and customers. The numbers themselves don’t lie – In 2014 alone, “Over $3.1 billion was pumped into 46 deals in the ecommerce space…”. This staggering amount suggests that 2015 is on target to become a lucrative period for many companies and startups operating within this industry.
Jan 22, 2015
The relationship between merchant and buyer has evolved into a more complex and dynamic exchange, more specifically one that requires sellers to adopt behavior-driven targeting strategies to maximize conversion rates.
Jan 7, 2015
For those who are new to the concept, real-time marketing is the process of engaging an audience with content and advertising using relevant events or offers that are specifically targeted and personalized for the prospect or client’s current profile and needs. It is becoming one of the most utilized strategies for retailers, and for good reason.
Dec 4, 2014
Real-time data and marketing are revolutionizing the way businesses market to customers and prospects. Now at the end of about 50 years of evolution in commerce, we’ve witnessed the obsolescence of a global industry that has grown accustomed to intrusive push marketing via expensive television and radio ads, marquees and static billboards. The specific needs and behaviors of the consumer are what drives successful marketing. Marketing campaigns are shifting towards opt-in formats versus intrusive ads and with greater focus on aligning offers with behaviors, demographics and other consumer characteristics. The more retailers know about their customers and prospects the better they are at selling products that people want. Intelligence is driving the marketing push and is yielding stronger results.
Nov 9, 2014
As you probably know, the Google AdWords game is becoming increasingly competitive, and increasingly expensive. More and more online brands and businesses want to be found online, and Google is always trying to stay ahead of the curve with delivering the most relevant search results top its users.
May 20, 2014
You know that feeling when you walk into a local coffee shop or restaurant that you frequent, and are instantly greeted with a smile from a server who knows what you like to order upon walking in?
May 13, 2014
If you are an online retailer, then you are well aware of the time and money it takes to drive high quality visitors to your eCommerce site. Whether it be through social media, SEO, email marketing, AdWords, affiliates, display ads, etc., building steady visitor traffic is costly, and you don’t want to see your efforts wasted.
Apr 30, 2014