Articles

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Behavioral data and personalization - the advertising of the future

In a world where technology and innovation play an increasingly crucial role, how is it possible to use them to make your business more attractive and offer your customers an experience similar to that in physical stores also in e-commerce ? To try to answer this question, which proves to be fundamental in a world increasingly focused on digital and Big Data , is during Entrepreneurs in Video for Social Video Marketing Enrico Quaroni.

9 November 2020

Branshes (AEON Group) adds Fanplayr Recommendations AI

BRANSHES is a kids fashion brand that focuses on original fabrics for both boys and girls and incorporates trends not only in design but also in texture and materials. With the introduction of the Fanplayr AI Recommendations, we will provide the best products to our customers from among the thousands of children's clothing and provide a higher quality shopping experience.

6 November 2020

Fanplayr Hires Two in NYC Office

US-based eCommerce intelligence specialist Fanplayr has made two appointments at its recently opened New York City office, in order to service and support its client base in North America.

17 July 2020

Fanplayr Expands Office in New York City

E-commerce behavioral data experts expand to support U.S. and global clients Fanplayr, a global leader in e-commerce intelligence, announced it has expanded its office in New York City to service and support a growing client base in North America.

16 July 2020

Fanplayr Data Shows Retailers Are Making Up for Lost Sales

Tracking aggregate behavior across clients’ sites, the data prove a shift from retail to online purchasing. The results are particularly dramatic in large clothing, sports and kids fashion retailers. According to analyses of sites with over 20 million visitors per month, key indicators of e-commerce success have risen consistently and simultaneously during the period of time a particular market has been dealing with COVID-19. Visitor traffic, conversion rates and AOV (average order value) have all increased. Simultaneous increases in key indicators is rare, even during peak holiday seasons. Simon Yencken, Founder and CEO of Fanplayr states, "It demonstrates our clients are recapturing some lost revenues, namely 30-40%, caused by limited or no store traffic."

17 April 2020