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Fanplayr Allows Advertisers to Do More with First-Party Data

Even as states begin to reopen and stores welcome more shoppers back inside, e-commerce spending continues to surge. New projections have Amazon’s global e-commerce sales growing by nearly 12% in 2021 to $532.2 billion. Retailers with strong investments in first-party data are particularly well positioned to succeed as privacy standards increase and third-party tracking slows down.

Apr 27, 2021

Engage interview with Enrico Quaroni

Behind the rapid growth of the company is a technology that does not depend on cookies and which allows companies to improve their digital strategies by transforming users into buyers. Interview with VP Global Sales

Apr 19, 2021

Fanplayr Announces Issuance of U.S. Patent on Segmentation as a Service

Fanplayr, a leader in online behavioral personalization and artificial intelligence for the past decade, announced that the United States Patent and Trademark Office (USPTO) has issued U.S. Patent No. 10,958,743 which is related to the use of true first party observed data to offer behavior personalization focused on growing revenues for Fanplayr customers.

Apr 16, 2021

End of third-party cookie and new marketing strategies

The giant Google announced the phase-out of third-party cookies starting with 2022. What does it mean for advertisers, and how can we plan ahead to meet the big change? Andy McNab, VP EMEA at Fanplayr, shares its ideas about the challenges coming with the death of third-party cookies. He is an award-winning digital leader that has led teams at Microsoft, AOL and Rocket Fuel and is now fully focused on developing Fanplayr across EMEA. As a behaviour data specialist, Andy suggests tips for navigating the cookie apocalypse and introduces new tactics in optimizing the behaviour of web visitors.

Apr 16, 2021

AI in Banking after COVID

It is not just today that we hear and see how technology came to help us with basic day-to-day issues. Banks, for example, have undergone a major transformation with the arrival of the internet and applications. Several fintech s have been created, quick and simple ways to carry out small transactions and loans, but this technological bias of the bank has always been seen as something optional and used mainly by the younger generation.

Apr 16, 2021

LATAM airlines and Fanplayr

Companies expand use of artificial intelligence to increase sales and make life easier for passengers

Apr 12, 2021

7 Questions with Yencken

Thank you to the 1,000 leaders who’ve generously done the 7 questions! I hope reading 7 Questions with Yencken helps you in your leadership.

Apr 6, 2021

Távim Moura takes over as Commercial Director of Fanplayr

Fanplayr, a company specialized in personalizing behavior for online companies in various sectors, such as retail, travel, telecommunications, entertainment, banks and B2B, announces Távim Moura as its new Commercial Director in Brazil.

Mar 26, 2021

Fanplayr lands in the world of podcasts

Enrico Quaroni, Fanplayr’s VP Global Sales , presents the new podcast series created for Forbes and entitled “Enrico Quaroni talks about Fanplayr, the analysis of behavioral data in the online world” . Six episodes that will lead listeners to discover the history of Fanplayr.

Mar 26, 2021

Ideas de Negocios Podcast Interview

How does personalization work for web sites and electronic commerce? Ideas de Negocios podcast interview with Mariano Tripiciano: MD LATAM

Mar 24, 2021

Enrico Quaroni on Fanplayr - Podcast series

“Enrico Quaroni on Fanplayr” is a podcast series in partnership with Forbes Italia. Enrico Quaroni, Fanplayr’s VP Global Sales, will tell the history and future plans of the Company, explore the trends in the martech industry and share customers’ success stories in six episodes.

Mar 10, 2021

Fanplayr consolidates its presence in Mexico

This company specialized in behavioral data, big data, which offers its services for real-time segmentation and information for the best sales performance of websites and e-commerce, Fanplayr, announces a growth of 190% in 2020, compared to the previous year in Latin America.

Mar 5, 2021

Fanplayr opens two UK offices

Fanplayr has opened new offices in London and Manchester, ahead of what it anticipates will be ‘significant’ eCommerce revenue growth in the UK this year. The company has announced that it’s already acquired four ‘major’ UK clients, and has confirmed three senior appointments to its growing UK team.

Mar 3, 2021

Fanplayr announces 190% growth in LATAM

New clients and market strategies related to the pandemic were responsible for the result in the region that includes Brazil, Argentina and Mexico

Feb 10, 2021

Fanplayr attends Ratecard Days 2021 (French)

Kilian de Menibus presents Fanplayr’s value proposition during Ratecard Days, an online event with major Adtech and Martech solutions in the French market. We are convinced that we will see a rebalancing between the budget allocated to acquisition and that allocated to conversion. By using onsite behavioral data, websites can generate significant uplifts and reduce their over-reliance on walled gardens and 3rd party data.

Feb 4, 2021

Financial Services and Digital Customer Journeys after COVID-19

In June 2019, the Bank of England released a 147-page report, The Future of Finance, which noted that “Technology is changing how we work, spend and live, and went on note the importance of finance in helping “households and businesses adjust to and take advantage of the new economy, if firms and policymakers rise to the challenge. This virtuous circle is potentially closed by technology: “Advanced analytics and the emergence of artificial intelligence could transform how customers experience finance and the agility, efficiency and resilience of financial firms.

Feb 3, 2021

Knowing Your Customers without IDing Them | Simon Yencken from Fanplayr

E-Commerce has brought selling advantages too numerous to mention. But one thing it lacks is the experience of looking a customer in the eye, interpreting their body language, and tailoring a pitch on the fly to accommodate their character. Instead, sellers are often forced to utilize a more blanketed sales approach, which can result in fewer conversions. But Simon Yencken, the co-founder and CEO of Fanplayr, doesn’t believe it has to be this way.

Feb 2, 2021

CEO Simon Yencken on Contender Cast (Podcast)

Simon Yencken is the founder and CEO of Fanplayr. Fanplayr enables the creation and display of customized content for individual ecommerce visitor segments, including embedded content, overlays, email collection and product suggestions. Fanplayr provides a fully automated solution to track, analyze and intelligently target web site visitors and convert them to loyal customers. Simon joins Justin to discuss his background in the entrepreneurship space as well as experience launching Fanplayr.

Jan 23, 2021

Fanplayr Acquires Japan-Based Jamu Inc.

The acquisition represents the fulfillment of a long-term relationship between Fanplayr and Jamu Inc., which dates back to 2012 and has been profitable for both companies. Jamu was founded that year by former Reuters colleague and investor in Fanplayr, Hideaki Ueda, who commented, “Expansion to Japan has been a reliable source of growth for successful foreign technology companies. Classic examples are Apple and Oracle. Penetrating this market is challenging and a visible commitment is absolutely necessary, which takes time. For these reasons, I encouraged my friends at Fanplayr to start in Japan as early as possible.”

Dec 22, 2020

Behavioral data and personalization - the advertising of the future

In a world where technology and innovation play an increasingly crucial role, how is it possible to use them to make your business more attractive and offer your customers an experience similar to that in physical stores also in e-commerce ? To try to answer this question, which proves to be fundamental in a world increasingly focused on digital and Big Data , is during Entrepreneurs in Video for Social Video Marketing Enrico Quaroni.

Nov 9, 2020

Branshes (AEON Group) adds Fanplayr Recommendations AI

BRANSHES is a kids fashion brand that focuses on original fabrics for both boys and girls and incorporates trends not only in design but also in texture and materials. With the introduction of the Fanplayr AI Recommendations, we will provide the best products to our customers from among the thousands of children’s clothing and provide a higher quality shopping experience.

Nov 6, 2020

Fanplayr Hires Two in NYC Office

US-based eCommerce intelligence specialist Fanplayr has made two appointments at its recently opened New York City office, in order to service and support its client base in North America.

Jul 17, 2020

Fanplayr Expands Office in New York City

E-commerce behavioral data experts expand to support U.S. and global clients Fanplayr, a global leader in e-commerce intelligence, announced it has expanded its office in New York City to service and support a growing client base in North America.

Jul 16, 2020

Fanplayr Data Shows Retailers Are Making Up for Lost Sales

Tracking aggregate behavior across clients’ sites, the data prove a shift from retail to online purchasing. The results are particularly dramatic in large clothing, sports and kids fashion retailers. According to analyses of sites with over 20 million visitors per month, key indicators of e-commerce success have risen consistently and simultaneously during the period of time a particular market has been dealing with COVID-19. Visitor traffic, conversion rates and AOV (average order value) have all increased. Simultaneous increases in key indicators is rare, even during peak holiday seasons. Simon Yencken, Founder and CEO of Fanplayr states, “It demonstrates our clients are recapturing some lost revenues, namely 30-40%, caused by limited or no store traffic.”

Apr 17, 2020

Fanplayr, retailers rely on online to make up for losses in physical stores

The Covid-19 epidemic has had devastating effects on sales of physical businesses that they had to temporarily cease their activity and only later will it be possible to precisely define its scope. The circumstances caused a series of changes that led to change market strategies: who sells must now focus on online, but it must do so just when the tracking mechanisms it previously relied on have lost their effectiveness. With the recent announcement from Google third party tracking or cookies will in fact be limited and eventually eliminated, many companies are therefore wondering how they will be able to track the behavior of online shoppers.

Apr 13, 2020

AI Software Radically Increases Online Shopping Rates

Fanplayr is an ecommerce leader in using data to help businesses increase online experiences and sales. They offer a prescriptive and unique approach for businesses to stay one step ahead as major browser vendors announce changes to the way they handle tracking prevention.

Mar 30, 2020

Internationalist Interview with Enrico Quaroni Living Lockdown in Milan, Italy

Today, The Internationalist talks with Enrico Quaroni who is living in lockdown in Milan. Italy has been particularly hard hit by the Coronavirus, with roughly 3,500 deaths thus far. The country also has the world’s second-oldest population–23% of Italians are over the age of 65. (This compares with 16% in the US.) University of Oxford researchers recently concluded that Italy is suffering so severely from COVID19 because the elderly are so prevalent in society and the young spend lots of time with them, particularly their cherished grandparents.

Mar 20, 2020

Fanplayr on SalesStar Podcast

Enrico Quaroni, VP of Global Sales at Fanplayr recently joined us in an episode of The SalesStar Podcast to talk about his greatest learnings and experiences in B2B and Technology Sales.

Feb 25, 2020

Fanplayr Opens Latin American Headquarters in Mexico

Fanplayr, a leader in targeted ecommerce conversion solutions, announced it has opened a new corporate hub in Mexico City. Located in the prestigious Polanco district, Fanplayr’s headquarters for Latin America (LATAM) has been in operation since September.

Dec 2, 2019

Opening of an Australian branch in Sydney

SYDNEY, Oct. 23, 2019 /PRNewswire/ – Fanplayr, an American company, founded in 2011 in Palo Alto, that converts online users into buyers thanks to Behavioural Data analysis, announces the opening of a new office in Sydney, Australia.

Oct 31, 2019

Fanplayr wins 2019 Internationalist Digital Innovation Award

At the @Internationalist 2019 Awards for Innovative Digital Solutions, on 16th October 2019 in New York, @Fanplayr won a 2019 Internationalist Digital Innovation Award for its work with Kiko Cosmetics in Milano, for Intelligent Increase in Conversion rates.

Oct 18, 2019

Fanplayr Opens New York Office and Announces VP, US Sales

Fanplayr, a best-in-class, real-time analytics and segmentation company which provides Behavioral Personalization for Web Sites and eCommerce globally, announced today that it has opened a New York office at 401 Park Avenue South (9th floor) and has named digital marketing expert Charles Whittingham as its VP, US Sales, based in New York. Charles, who is a seasoned marketing and media sales executive with over 35 years of experience in starting and growing successful companies, is most notably a founding member and CRO of the video platform BrightRoll, which he successfully sold to Yahoo in 2014.

Apr 24, 2019

Fanplayr Announces the 3 Key Principles of Behavioral E-Commerce

At the recent visit to the WeWork Pyrmont offices in Sydney on February 13, 2019, Derek Adelman, the co-founder of Fanplayr, shared the tremendous opportunity presented by behavioral e-commerce in the region. According to Forrester, Asia Pacific (China, Japan, South Korea, India, and Australia) forecast total online retail revenues jump from USD 862 billion in 2016 to USD 1.4 trillion in 2021. Australia generated over USD 16 billion in 2018 (IBISWorld 2018) from online sales.

Mar 5, 2019

Simon Yencken - Lawyer and Entrepreneur

[From this article] Simon Yencken, lawyer entrepreneur, has always been one for trying something new. “My philosophy is quite simple,” he says. “You can never discover new horizons unless you have the courage to lose sight of the shore.”

Feb 22, 2019

Japanese interview about Amazon

Our VP of APAC, Derek Adelman, was interviewed by Japanese business magazine, Impress, about why Amazon was successful and how, Jeff Bezos being from a financial data background, data was key.

Jan 21, 2019

French Webinar

What a great event! Our French partners Kilian & Niko did a great job with the webinar. We spoke about the importance of data analysis, segmentation and how can Fanplayr help merchants to understand better their customers.

May 24, 2018

LATAM talk at Digital Bank

Fanplayr was invited to talk about Digital Body language and CRO. Our LATAM Director Mauricio Maiola was presenting in front of 250 people. In Spanish, although Youtube will give you subtitles in any language you want. Digital Bank LATAM

Apr 20, 2018

Fanplayr visits HP

As part of our mission to spread knowledge about behavioural data and segmentation we visited HP offices in Milan, Italy to share our experiences. People from Marketing, Finance and eCommerce departments were delighted to hear about our breakthrough approach and made it a very productive exchange with a lot of questions and interactions. Visit HP

Apr 19, 2018

Fanplayr to bring behavioural data to Simple playbooks

Fanplayr co-founder and vice-president, operations Derek Adelman was in Sydney this week visiting customers and partners. As Simple welcomes Fanplayr to our ecosystem of partners helping marketers with the intelligent deployment of their marketing resources, we caught up with Derek and asked him what Fanplayr’s partnership with Simple will deliver marketing teams.

Apr 18, 2018

Fanplayr visits Università Bocconi

As every semester we are so proud to be invited and share some knowledge about our digital marketing passion. The class was wonderful, full of questions and interest showed buy this young students that are about to start working in the near future. A very special thank to Professor Emanuela Prandelli for this opportunity. Visit Università Bocconi

Mar 15, 2018

Resultify hosts Fanplayr

Come and learn! Fridays at 12-13 we have open ‘inspiration lunches’ with various speakers - here eg with Lydia Nicoll from Natively (USA) about everyday content marketing and Walter Rapino from Fanplayr Inc. (Italy) on conversion optimisation of websites . Bring your own lunch and come and listen! Notification to (in extent of location). The next inspirationslunch is 9/3 with Alex Esser about teal read. Resultify

Mar 3, 2018

Fanplayr Executive Team Summit

What a great week we shared with all our executive team from Japan, Buenos Aires, Palo Alto and Milan. Sharing experience, feedback from our clients and planning is the key to make behavioral data actionable.

Feb 2, 2018

Fanplayr visits Alitalia

We visited Alitalia to make plans for 2018. We are so grateful for the trust in our product for 3 consecutive years, thanks! Visit Alitalia

Nov 30, 2017

Fanplayr visits Actionpay

When you have new Russian 🇷🇺 partners and you try to blend. Thanks a lot Actionpay for this great days working with such a good team and specially for the presents! Spasiba! Visit Actionpay

Nov 1, 2017

Personalized offers: a clever way of increasing brand loyalty

As a digital marketer, i’ve always relied on A/B testing in order to verify the impact marketing actions have on my client’s users. Most of you will be familiar with this technique; for those who are not, i’m referring to a controlled experiment with two (or more) variants whose goal is to identify changes to user experience that increase or maximize an outcome of interest. This tries to answer questions like “is my call-to-action better off in green or red?” from a scientific perspective.

Sep 18, 2017

Inc Magazine: Make your business thrive in 2016 with Fanplayr

As written by Inc’s John Boitnott, to make your business thrive in 2016, you need to make your customers feel truly known: Today’s customers have an overabundance of choices and will happily dump an impersonal brand for one that pleases them with personalized offerings.

Dec 8, 2015

ZD Net: Fanplayr Helps eTailers Get Smarter About On-Site Promotions

How many times have you visited a Web site and been greeted with one of those automated agents looking to engage you in “conversation”? Or encountered a pop-up or display advertisement mysteriously linked to something you just bought or were researching?

Oct 2, 2015

Pubblicita Italia: Fanplayr, Da Palo Alto Arriva L'ecommerce Smart

Fanplayr recently landed in Italy and caters to e-commerce through an artificial intelligence system and is able to track visitors in online stores, offering real-time intelligent discounts. The tactic is the opposite of what the Americans call "spray and pray", i.e. spread promotions without any kind of rationality.

Oct 2, 2015

Entrepreneur: 7 Tools

Big data, another buzz phrase that has popped up recently, has always been in use to drive various types of marketing and sales campaigns. Essentially, the concept was primarily used by large enterprises such as Microsoft and Amazon to gather extreme amounts of customer data to analyze trends and assess behavior at large. Thankfully, with the democratization of big data and wide adoption and innovation in technologies, startups can leverage the power of intelligence through data affordably.

Oct 2, 2015

Fanplayr at DMEXCO Germany

The digital marketing conference DMEXCO wrapped up in Cologne, Germany, today, with plenty of interesting ideas being exchanged from over 600 journalists and 32,000 industry vets from around the world!

Sep 18, 2015

Fanplayr Partners With Rand Internet Marketing

​​​Fanplayr the industry leading ‘Data+Actions’™ Service for eCommerce retailers, today announced a partnership with Rand Marketing – a full service digital agency specializing in interactive marketing campaigns, digital strategy and web site development for Magentoand WordPress sites.

Jul 14, 2015

Customer Data Fuels the Omnichannel Retail Experience

The ability to shop online has made it that much easier for merchants to learn about their customers – retailers can analyze shoppers’ purchase histories, look at which items they are viewing, research how much time they spend on each product page and identify what triggers people to buy.

Mar 20, 2015

The Importance Of Content Personalization In Driving Sales

The recent eTail West Conference was much more than just a physical meeting point for thousands of retailers across different sectors and industries. With many thought leaders and emerging e-commerce entrepreneurs in the crowd, some of the most interesting takeaways were conversations surrounding trends in the realm of content personalization and its future impact on ROI.

Mar 3, 2015

Addressing Pain Points During The Sales Process

An e-commerce merchant is constantly engaged in spotting the triggers involved in closing a sale. However, often or not, some of the most revealing data comes from identifying those pain points that deter shoppers from completing an online purchase.

Feb 12, 2015

2015: A Year Ripe For Cloud-Based E-Commerce Investment

E-Commerce has grown out of its diapers. In what is still considered a relatively new field, one largely dominated by major players of the 1990s, namely Ebay and Amazon, these powerhouses have now found themselves in a new, fast-growing marketplace. These and other companies, including India’s Flipkart and Snapdeal, understand the need for looking for ways to incorporate cloud-based e-commerce services to help facilitate more effective relationships between merchants and customers. The numbers themselves don’t lie – In 2014 alone, “Over $3.1 billion was pumped into 46 deals in the ecommerce space…”. This staggering amount suggests that 2015 is on target to become a lucrative period for many companies and startups operating within this industry.

Jan 22, 2015

Fox Business - 7 Powerful Ways to Convert Neutral Traffic into Paying Customers

No matter how much traffic your site gets, what really matters is conversions. Convert neutral traffic – people who haven’t decided whether to buy or not – by investing in analyzing and incentivizing them to buy.

Dec 17, 2014 - Powerful Ways To Convert Neutral Traffic Into Paying Customers

No matter how much traffic your site gets, what really matters is conversions. Convert neutral traffic – people who haven’t decided whether to buy or not – by investing in analyzing and incentivizing them to buy. Increasing conversions is more financially beneficial than driving more traffic. Instead of accepting your current conversion rate, focus on increases of 18% or more using the Fanplayr methods described in this All Business article below:

Dec 9, 2014

How Real-Time Marketing Allows Retailers To Increase Order Value & Better Serve Customers

For those who are new to the concept, real-time marketing is the process of engaging an audience with content and advertising using relevant events or offers that are specifically targeted and personalized for the prospect or client’s current profile and needs. It is becoming one of the most utilized strategies for retailers, and for good reason.

Dec 4, 2014

How To Tap Into Market Intelligence Real Time Offers To Increase Sales This Holiday Season

Real-time data and marketing are revolutionizing the way businesses market to customers and prospects. Now at the end of about 50 years of evolution in commerce, we’ve witnessed the obsolescence of a global industry that has grown accustomed to intrusive push marketing via expensive television and radio ads, marquees and static billboards. The specific needs and behaviors of the consumer are what drives successful marketing. Marketing campaigns are shifting towards opt-in formats versus intrusive ads and with greater focus on aligning offers with behaviors, demographics and other consumer characteristics. The more retailers know about their customers and prospects the better they are at selling products that people want. Intelligence is driving the marketing push and is yielding stronger results.

Nov 9, 2014

Zanox Partners with Fanplayr to Improve Affiliate Traffic Performance

eCommerce merchants put a lot of time, money, and effort into driving traffic to their online storefronts. This traffic comes from channels like organic search, AdWords, social media, and email newsletters, to name a few. Another widely used strategy to drive relevant traffic is to buy ad space on an affiliate publisher’s site. But, like any other marketing initiative, how do you make sure you get the most bang for your buck when purchasing affiliate network traffic?

Jul 15, 2014

Fanplayr Partners with 3Q Digital, Adding Onsite Targeting Capability to Existing Digital Marketing Services

The digital marketing space is a busy one, which is why leading digital marketing agencies like 3Q Digital are constantly on the lookout for cutting-edge technology that can help their customers’ online businesses grow. 3Q Digital has a proven track record of success across a number of key verticals – B2B, lead gen, EDU, private sale, as well as eCommerce. For eCommerce specifically, marquee brands such as GoPro, EA, Skull Candy, and Warby Parker put their trust in 3Q to vet & provide only those best-in-class marketing solutions, and we’re happy to join the mix.

Jul 7, 2014

Fanplayr Teams Up with Finch Under New Strategic Partnership

We are happy to announce that we are teaming up with Finch to enable our customers – online retailers of all shapes and sizes – to optimize their online sales cycles under pay-for-performance pricing models. Both of our companies present completely synergistic eCommerce solutions as we have developed innovative SaaS-based technology platforms to improve two crucial areas of any online store. But what does this mean, exactly? And why are we partnering?

May 22, 2014

The Google AdWords Reality

As you probably know, the Google AdWords game is becoming increasingly competitive, and increasingly expensive. More and more online brands and businesses want to be found online, and Google is always trying to stay ahead of the curve with delivering the most relevant search results top its users.

May 20, 2014

In Battle with Amazon, Traditional Retailers Innovate, Turn to Iterate

With a tidal wave of store closures planned for 2014, brick-and-mortar retailers are staring at the harsh reality that they must finally scrap decades-old strategies and place often-risky digital technologies at the core of their business.

May 5, 2014

5 Reasons For Shopping Cart Abandonment & How To Solve Them

If you are an online retailer, then you are well aware of the time and money it takes to drive high quality visitors to your eCommerce site. Whether it be through social media, SEO, email marketing, AdWords, affiliates, display ads, etc., building steady visitor traffic is costly, and you don’t want to see your efforts wasted.

Apr 30, 2014

"Smart Discounting" Growing E-commerce

Our Italian partner, AdWill, is again featured in an Italian eCommerce online magazine. This time it’s Engage, Contemporary Marketing and Media.

Apr 25, 2014

Fanplayr Announces Global Expansion

Fanplayr’s SaaS-based platform empowers online merchants to increase sales, improve average order value and optimize purchase incentive margins through dynamic and targeted online offers

Jun 21, 2013

7 Hot Summer Marketing Strategies For Merchants

In order to influence the purchasing decisions of the consumers who have taken time out of their busy summer to visit your site, consider implementing real-time targeting to help close the sale. Fanplayr, for instance, offers a Smart & Targeted product that analyzes a merchant’s site to determine the profiles of visitors that would be the most receptive to specific offers.

May 7, 2013

Fanplayr Announces Smart & Targeted Analytics

BUSINESS WIRE – Fanplayr, the leader in targeted, real-time e-commerce offers, today announced the availability of Smart & Targeted Analytics at Magento’s Imagine Conference in Las Vegas, Nevada. “We love the idea of driving sales through purchase incentives but wanted to avoid blanketing every visitor with the same offer”.

Apr 19, 2013

Fanplayr Named Magento Gold Partner

BUSINESS WIRE – Fanplayr, the leader in targeted, real-time e-commerce offers, today announced an upgrade from Bronze to Gold Industry Partner status with Magento, a division of X.commerce, an eBay Inc. company, the leading e-commerce platform designed to empower online merchants and help their businesses grow.

Apr 2, 2013

Barebones Workwear Boosts Conversion Rates With Fanplayr

BareBones WorkWear, a provider of outdoor and work-related footwear and accessories, has increased conversion rates and average order values since beginning a pilot in January of the Smart & Targeted Conversions Platform for targeted digital promotions from Fanplayr.

Mar 4, 2013

Fanplayr Launches New Feature For Magento Users

Wouldn’t you like to be able to extend an offer to a shopper to nudge them into making a purchase on your website just at the right moment? But at the same time, not have to discount prices for those who are likely to pay full price without an incentive? Fanplayr attempts to do this selectively and “intelligently” so merchants don’t have to treat each visitor the same.

Feb 26, 2013

Startup Roundup: Who's Getting Funded

Fanplayr’s strategy is to foster conversations on eCommerce sites, and the company raised $2 million to help accomplish that goal this week. Founded in 2011, Fanplayr aims to upsell through the eRetailing world and its pricing platform is performance-based, as TechCrunch notes. Denali Venture Partners led the round of funding.

Jan 29, 2013

Fanplayr Raises USD $2M To Help Drive E-commerce Sales

Fanplayr, a service designed to help drive more traffic to e-commerce sites, has raised USD2m in seed backing in a round led by Denali Venture Partners. The service tracks user behaviours on e-commerce sites, comparing shoppers that go on to make a purchase with users showing similar browsing patterns and tastes, who do not buy anything on the site. Fanplayr then recommends a strategy to convert a bigger portion of visitors coming to these e-commerce sites into sales.

Jan 19, 2013

Fanplayr Raises $2M Seed Round To Help More E-commerce Sites Upsell Like Amazon

Palo Alto-based Fanplayr, a startup focused on driving conversions on any website that offers an eCommerce component, today announced a new $2 million seed investment round, led by Denali Venture Partners. The two-year-old startup wants to help websites of all stripes offer up an Amazon-style recommendation, upsell and sales conversion mechanism, without a minimum of hassle and with more guidance than you’d get from a standard website data tracking product like Google Analytics, and will use the new funds to help it expand its sales and marketing efforts to get the word out to a wider audience.

Jan 19, 2013

Fanplayr Plays On Playa Playa

E-commerce data analytics startup Fanplayr secured $2 million in seed financing. Its platform looks at shoppers’ behavioral data, purchase history, demographics, and information from external sources to help online merchants target the right consumers with the right offers at the right time.

Jan 19, 2013

E-commerce Marketing Firm Fanplayr Raises $2 Million

Fanplayr Inc., whose technology helps retailers determine which offers and incentives to dangle before online shoppers, has raised $2 million in a funding round led by Denali Venture Partners.Fanplayr, which also provides online coupons and games used in social networks, said the capital would enable development of its mobile platform and expanded distribution of it products.

Jan 19, 2013

Fanplayr Named A Magento Bronze Partner

Fanplayr, the leader in digital coupons and offers, today announces a Bronze Partnership with Magento, a leading eCommerce platform provider with more than 110,000 merchants worldwide and a part of X.commerce, an eBay Inc. company.

Jun 27, 2012

First Data Offerwise Solution Enables Universal Commerce For Offer Publishers And Merchants

First Data Corporation, a global leader in electronic commerce and payment processing, today announced the extension of the First DataSM OfferWiseSM solution to all offer publishers and the first wave of First Data’s network of more than four million U.S. merchant locations. Over 500,000 merchant locations are now enabled to leverage the OfferWise solution for customized offers programs and other electronic incentive solutions, with more than 100 publishers using the platform to develop innovative, card-linked services. This same group of First Data merchants generated tens of billions of dollars in transaction volume at the point of sale (POS) both online and in-store in 2011.

Jun 18, 2012

Constant Contact Integrates Email Marketing With Top E-commerce Tools

In an effort to drive efficiencies that help small businesses save precious time, Constant Contact(R), Inc. CTCT +0.39% today announced multiple e-commerce integrations with its Email Marketing tool. Customers can now capture and sync customer data to keep their email databases up to date, create more targeted email lists based on purchase data, engage with their audience through videos or games, and create a better shopping experience that drives repeat business.

Jun 6, 2012

Imagine E-commerce Conference Highlights Magento Momentum

Today at the Magento Imagine eCommerce 2012 conference, Magento, a leading eCommerce platform and a division of X.commerce, Inc., an eBay Inc. (NASDAQ: EBAY) company, highlighted momentum made since its last conference in helping customers spur business results and announced new product features and updates.

May 31, 2012

New Partners Join The X.Commerce Ecosystem

At the Magento Imagine eCommerce 2012 conference, X.commerce today announced several new partners have joined its global ecosystem that includes commerce leaders eBay, PayPal and GSI Commerce.

Apr 26, 2012

Fanplayr Announces New "Smart & Targeted" Multi Variable Social Coupon Offers Integration With X.Commerce Platform

At Magento’s Imagine eCommerce Conference today, Fanplayr announced and demonstrated the company’s “Smart & Targeted” Multi-Variable Social Coupon & Offers, now integrated into the X.commmerce platform. Fanplayr is the first multi-variable coupon and offer gamification platform to access the power of social, commerce and loyalty graph data to enable “smart & targeted” coupons and offers. Online sellers can now add Fanplayr Social Game Coupons & Offers™ to their email, web, ecommerce, mobile and social pages to better reach, influence and convert social consumers to sales.

Apr 26, 2012