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Personalized offers: a clever way of increasing brand loyalty

As a digital marketer, i’ve always relied on A/B testing in order to verify the impact marketing actions have on my client’s users. Most of you will be familiar with this technique; for those who are not, i’m referring to a controlled experiment with two (or more) variants whose goal is to identify changes to user experience that increase or maximize an outcome of interest. This tries to answer questions like “is my call-to-action better off in green or red?” from a scientific perspective.

Sep 18, 2017
Past Articles

Inc Magazine: Make your business thrive in 2016 with Fanplayr

As written by Inc’s John Boitnott, to make your business thrive in 2016, you need to make your customers feel truly known: Today’s customers have an overabundance of choices and will happily dump an impersonal brand for one that pleases them with personalized offerings.

Dec 8, 2015

ZD Net: Fanplayr Helps eTailers Get Smarter About On-Site Promotions

How many times have you visited a Web site and been greeted with one of those automated agents looking to engage you in “conversation”? Or encountered a pop-up or display advertisement mysteriously linked to something you just bought or were researching?

Oct 2, 2015

Pubblicita Italia: Fanplayr, Da Palo Alto Arriva L'ecommerce Smart

Fanplayr recently landed in Italy and caters to e-commerce through an artificial intelligence system and is able to track visitors in online stores, offering real-time intelligent discounts. The tactic is the opposite of what the Americans call "spray and pray", i.e. spread promotions without any kind of rationality.

Oct 2, 2015

Entrepreneur: 7 Tools

Big data, another buzz phrase that has popped up recently, has always been in use to drive various types of marketing and sales campaigns. Essentially, the concept was primarily used by large enterprises such as Microsoft and Amazon to gather extreme amounts of customer data to analyze trends and assess behavior at large. Thankfully, with the democratization of big data and wide adoption and innovation in technologies, startups can leverage the power of intelligence through data affordably.

Oct 2, 2015

Fanplayr at DMEXCO Germany

The digital marketing conference DMEXCO wrapped up in Cologne, Germany, today, with plenty of interesting ideas being exchanged from over 600 journalists and 32,000 industry vets from around the world!

Sep 18, 2015

Fanplayr Partners With Rand Internet Marketing

​​​Fanplayr the industry leading ‘Data+Actions’™ Service for eCommerce retailers, today announced a partnership with Rand Marketing – a full service digital agency specializing in interactive marketing campaigns, digital strategy and web site development for Magentoand WordPress sites.

Jul 14, 2015

Customer Data Fuels the Omnichannel Retail Experience

The ability to shop online has made it that much easier for merchants to learn about their customers – retailers can analyze shoppers’ purchase histories, look at which items they are viewing, research how much time they spend on each product page and identify what triggers people to buy.

Mar 20, 2015

The Importance Of Content Personalization In Driving Sales

The recent eTail West Conference was much more than just a physical meeting point for thousands of retailers across different sectors and industries. With many thought leaders and emerging e-commerce entrepreneurs in the crowd, some of the most interesting takeaways were conversations surrounding trends in the realm of content personalization and its future impact on ROI.

Mar 3, 2015

Addressing Pain Points During The Sales Process

An e-commerce merchant is constantly engaged in spotting the triggers involved in closing a sale. However, often or not, some of the most revealing data comes from identifying those pain points that deter shoppers from completing an online purchase.

Feb 12, 2015

2015: A Year Ripe For Cloud-Based E-Commerce Investment

E-Commerce has grown out of its diapers. In what is still considered a relatively new field, one largely dominated by major players of the 1990s, namely Ebay and Amazon, these powerhouses have now found themselves in a new, fast-growing marketplace. These and other companies, including India’s Flipkart and Snapdeal, understand the need for looking for ways to incorporate cloud-based e-commerce services to help facilitate more effective relationships between merchants and customers. The numbers themselves don’t lie – In 2014 alone, “Over $3.1 billion was pumped into 46 deals in the ecommerce space…”. This staggering amount suggests that 2015 is on target to become a lucrative period for many companies and startups operating within this industry.

Jan 22, 2015

Fox Business - 7 Powerful Ways to Convert Neutral Traffic into Paying Customers

No matter how much traffic your site gets, what really matters is conversions. Convert neutral traffic – people who haven’t decided whether to buy or not – by investing in analyzing and incentivizing them to buy. http://smallbusiness.foxbusiness.com/marketing-sales/2014/12/16/7-powerful-ways-to-convert-neutral-traffic-into-paying-customers/

Dec 17, 2014

AllBusiness.com - Powerful Ways To Convert Neutral Traffic Into Paying Customers

No matter how much traffic your site gets, what really matters is conversions. Convert neutral traffic – people who haven’t decided whether to buy or not – by investing in analyzing and incentivizing them to buy. Increasing conversions is more financially beneficial than driving more traffic. Instead of accepting your current conversion rate, focus on increases of 18% or more using the Fanplayr methods described in this All Business article below: http://experts.allbusiness.com/convert-neutral-traffic/19643/#.VIdFnWTF-Ad

Dec 9, 2014

How Real-Time Marketing Allows Retailers To Increase Order Value & Better Serve Customers

For those who are new to the concept, real-time marketing is the process of engaging an audience with content and advertising using relevant events or offers that are specifically targeted and personalized for the prospect or client’s current profile and needs. It is becoming one of the most utilized strategies for retailers, and for good reason.

Dec 4, 2014

How To Tap Into Market Intelligence Real Time Offers To Increase Sales This Holiday Season

Real-time data and marketing are revolutionizing the way businesses market to customers and prospects. Now at the end of about 50 years of evolution in commerce, we’ve witnessed the obsolescence of a global industry that has grown accustomed to intrusive push marketing via expensive television and radio ads, marquees and static billboards. The specific needs and behaviors of the consumer are what drives successful marketing. Marketing campaigns are shifting towards opt-in formats versus intrusive ads and with greater focus on aligning offers with behaviors, demographics and other consumer characteristics. The more retailers know about their customers and prospects the better they are at selling products that people want. Intelligence is driving the marketing push and is yielding stronger results.

Nov 9, 2014

Zanox Partners with Fanplayr to Improve Affiliate Traffic Performance

eCommerce merchants put a lot of time, money, and effort into driving traffic to their online storefronts. This traffic comes from channels like organic search, AdWords, social media, and email newsletters, to name a few. Another widely used strategy to drive relevant traffic is to buy ad space on an affiliate publisher’s site. But, like any other marketing initiative, how do you make sure you get the most bang for your buck when purchasing affiliate network traffic?

Jul 15, 2014

Fanplayr Partners with 3Q Digital, Adding Onsite Targeting Capability to Existing Digital Marketing Services

The digital marketing space is a busy one, which is why leading digital marketing agencies like 3Q Digital are constantly on the lookout for cutting-edge technology that can help their customers’ online businesses grow. 3Q Digital has a proven track record of success across a number of key verticals – B2B, lead gen, EDU, private sale, as well as eCommerce. For eCommerce specifically, marquee brands such as GoPro, EA, Skull Candy, and Warby Parker put their trust in 3Q to vet & provide only those best-in-class marketing solutions, and we’re happy to join the mix.

Jul 7, 2014

Fanplayr Teams Up with Finch Under New Strategic Partnership

We are happy to announce that we are teaming up with Finch to enable our customers – online retailers of all shapes and sizes – to optimize their online sales cycles under pay-for-performance pricing models. Both of our companies present completely synergistic eCommerce solutions as we have developed innovative SaaS-based technology platforms to improve two crucial areas of any online store. But what does this mean, exactly? And why are we partnering?

May 22, 2014

The Google AdWords Reality

As you probably know, the Google AdWords game is becoming increasingly competitive, and increasingly expensive. More and more online brands and businesses want to be found online, and Google is always trying to stay ahead of the curve with delivering the most relevant search results top its users.

May 20, 2014

In Battle with Amazon, Traditional Retailers Innovate, Turn to Iterate

With a tidal wave of store closures planned for 2014, brick-and-mortar retailers are staring at the harsh reality that they must finally scrap decades-old strategies and place often-risky digital technologies at the core of their business. http://www.denverpost.com/Business/ci_25688141/In-battle-with-Amazon-traditional-retailers

May 5, 2014

5 Reasons For Shopping Cart Abandonment & How To Solve Them

If you are an online retailer, then you are well aware of the time and money it takes to drive high quality visitors to your eCommerce site. Whether it be through social media, SEO, email marketing, AdWords, affiliates, display ads, etc., building steady visitor traffic is costly, and you don’t want to see your efforts wasted.

Apr 30, 2014

"Smart Discounting" Growing E-commerce

Our Italian partner, AdWill, is again featured in an Italian eCommerce online magazine. This time it’s Engage, Contemporary Marketing and Media.

Apr 25, 2014

Fanplayr Announces Global Expansion

Fanplayr’s SaaS-based platform empowers online merchants to increase sales, improve average order value and optimize purchase incentive margins through dynamic and targeted online offers

Jun 21, 2013

7 Hot Summer Marketing Strategies For Merchants

In order to influence the purchasing decisions of the consumers who have taken time out of their busy summer to visit your site, consider implementing real-time targeting to help close the sale. Fanplayr, for instance, offers a Smart & Targeted product that analyzes a merchant’s site to determine the profiles of visitors that would be the most receptive to specific offers.

May 7, 2013

Fanplayr Announces Smart & Targeted Analytics

BUSINESS WIRE – Fanplayr, the leader in targeted, real-time e-commerce offers, today announced the availability of Smart & Targeted Analytics at Magento’s Imagine Conference in Las Vegas, Nevada. “We love the idea of driving sales through purchase incentives but wanted to avoid blanketing every visitor with the same offer”.

Apr 19, 2013

Fanplayr Named Magento Gold Partner

BUSINESS WIRE – Fanplayr, the leader in targeted, real-time e-commerce offers, today announced an upgrade from Bronze to Gold Industry Partner status with Magento, a division of X.commerce, an eBay Inc. company, the leading e-commerce platform designed to empower online merchants and help their businesses grow.

Apr 2, 2013

Barebones Workwear Boosts Conversion Rates With Fanplayr

BareBones WorkWear, a provider of outdoor and work-related footwear and accessories, has increased conversion rates and average order values since beginning a pilot in January of the Smart & Targeted Conversions Platform for targeted digital promotions from Fanplayr.

Mar 4, 2013

Fanplayr Launches New Feature For Magento Users

Wouldn’t you like to be able to extend an offer to a shopper to nudge them into making a purchase on your website just at the right moment? But at the same time, not have to discount prices for those who are likely to pay full price without an incentive? Fanplayr attempts to do this selectively and “intelligently” so merchants don’t have to treat each visitor the same.

Feb 26, 2013

Startup Roundup: Who's Getting Funded

Fanplayr’s strategy is to foster conversations on eCommerce sites, and the company raised $2 million to help accomplish that goal this week. Founded in 2011, Fanplayr aims to upsell through the eRetailing world and its pricing platform is performance-based, as TechCrunch notes. Denali Venture Partners led the round of funding.

Jan 29, 2013

Fanplayr Raises USD $2M To Help Drive E-commerce Sales

Fanplayr, a service designed to help drive more traffic to e-commerce sites, has raised USD2m in seed backing in a round led by Denali Venture Partners. The service tracks user behaviours on e-commerce sites, comparing shoppers that go on to make a purchase with users showing similar browsing patterns and tastes, who do not buy anything on the site. Fanplayr then recommends a strategy to convert a bigger portion of visitors coming to these e-commerce sites into sales.

Jan 19, 2013

Fanplayr Raises $2M Seed Round To Help More E-commerce Sites Upsell Like Amazon

Palo Alto-based Fanplayr, a startup focused on driving conversions on any website that offers an eCommerce component, today announced a new $2 million seed investment round, led by Denali Venture Partners. The two-year-old startup wants to help websites of all stripes offer up an Amazon-style recommendation, upsell and sales conversion mechanism, without a minimum of hassle and with more guidance than you’d get from a standard website data tracking product like Google Analytics, and will use the new funds to help it expand its sales and marketing efforts to get the word out to a wider audience.

Jan 19, 2013

Fanplayr Plays On Playa Playa

E-commerce data analytics startup Fanplayr secured $2 million in seed financing. Its platform looks at shoppers’ behavioral data, purchase history, demographics, and information from external sources to help online merchants target the right consumers with the right offers at the right time.

Jan 19, 2013

E-commerce Marketing Firm Fanplayr Raises $2 Million

Fanplayr Inc., whose technology helps retailers determine which offers and incentives to dangle before online shoppers, has raised $2 million in a funding round led by Denali Venture Partners.Fanplayr, which also provides online coupons and games used in social networks, said the capital would enable development of its mobile platform and expanded distribution of it products.

Jan 19, 2013

Fanplayr Named A Magento Bronze Partner

Fanplayr, the leader in digital coupons and offers, today announces a Bronze Partnership with Magento, a leading eCommerce platform provider with more than 110,000 merchants worldwide and a part of X.commerce, an eBay Inc. company.

Jun 27, 2012

First Data Offerwise Solution Enables Universal Commerce For Offer Publishers And Merchants

First Data Corporation, a global leader in electronic commerce and payment processing, today announced the extension of the First DataSM OfferWiseSM solution to all offer publishers and the first wave of First Data’s network of more than four million U.S. merchant locations. Over 500,000 merchant locations are now enabled to leverage the OfferWise solution for customized offers programs and other electronic incentive solutions, with more than 100 publishers using the platform to develop innovative, card-linked services. This same group of First Data merchants generated tens of billions of dollars in transaction volume at the point of sale (POS) both online and in-store in 2011.

Jun 18, 2012

Constant Contact Integrates Email Marketing With Top E-commerce Tools

In an effort to drive efficiencies that help small businesses save precious time, Constant Contact(R), Inc. CTCT +0.39% today announced multiple e-commerce integrations with its Email Marketing tool. Customers can now capture and sync customer data to keep their email databases up to date, create more targeted email lists based on purchase data, engage with their audience through videos or games, and create a better shopping experience that drives repeat business.

Jun 6, 2012

Imagine E-commerce Conference Highlights Magento Momentum

Today at the Magento Imagine eCommerce 2012 conference, Magento, a leading eCommerce platform and a division of X.commerce, Inc., an eBay Inc. (NASDAQ: EBAY) company, highlighted momentum made since its last conference in helping customers spur business results and announced new product features and updates.

May 31, 2012

New Partners Join The X.Commerce Ecosystem

At the Magento Imagine eCommerce 2012 conference, X.commerce today announced several new partners have joined its global ecosystem that includes commerce leaders eBay, PayPal and GSI Commerce.

Apr 26, 2012

Fanplayr Announces New "Smart & Targeted" Multi Variable Social Coupon Offers Integration With X.Commerce Platform

At Magento’s Imagine eCommerce Conference today, Fanplayr announced and demonstrated the company’s “Smart & Targeted” Multi-Variable Social Coupon & Offers, now integrated into the X.commmerce platform. Fanplayr is the first multi-variable coupon and offer gamification platform to access the power of social, commerce and loyalty graph data to enable “smart & targeted” coupons and offers. Online sellers can now add Fanplayr Social Game Coupons & Offers™ to their email, web, ecommerce, mobile and social pages to better reach, influence and convert social consumers to sales.

Apr 26, 2012