Three times more Britons now have a digital bank than in January 2019, while four in five use some form of online banking. It appears it's time for financial organization to personalize their digital strategies and radically improve how they interact with web visitors and customers. AI-powered behavioural analytics offer far superior, real-time capabilities, using the data from the first-party cookies on their own website domains and where available, data from customers’ transaction histories.

Dave Hendry, UK Sales Director @Fanplayr, presents the benefits of the use of behavioral data and AI based solutions like Fanplayr can facilitate the interaction with customers to achieve better results, remain profitable and support their customer base: employing AI-powered behavioural analytics is the way forward.