UK online sales has strongly incresead this year through pandemic and Brexit and it seems it will continue to grow.

Online accounted for a record 35 per cent of retail sales in January, according to the Office for National Statistics, while market data company Statista estimates growth will continue at 3.5 per cent per year.

The customer journey personalization helped a lot in this online retail success, but what will happen as far as third-party cookies will be dismashed?

Andy McNab, VP EMEA @Fanplayr explores in this article the full potential of the first-party cookie when it is allied to AI-driven behavioural analytics and explains why now it's time to turn to solutions like Fanplayr that leverage the interaction between brands and customers in real-time.