The travel industry generally has been a leader in using personalization to deliver a better more personal journey, while at the same time increasing loyalty and customer lifetime value.

As artificial intelligence technologies continue to advance in sophistication and adoption, they will hyper-charge personalization in the travel industry.

This is because AI is able to analyse and process vast amounts of data, and to infer connections or suggestions that otherwise may not be obvious. To make travel plans, consumers historically relied on independent travel agents and their knowledge.

What will the future of travel be like in this scenario?

Our CEO Simon Yencken shares his view on PhocusWire.