Artificial Intelligence and behavioral data use is the way to maintain personalization and face impact from the end of third-party cookies.

The extinction of third-party cookies, in fact, will make it even more difficult for retailers to customize their approach to the users, so it is necessary for these companies to think strategically and invest in technology-based solutions, such as AI, so that each consumer's data can be read and acted in the most sophisticated and effective way possible, and thus, enter this new phase fully prepared.

Let's go deep into that with Tavim Moura, Sales Director Brazil @Fanplayr