Respect for user privacy has become a priority for brands. And together with the disappearance of third-party cookies at the end of 2023, important challenges are posed for advertisers to be able to interact with users in a personalized way and respecting the privacy of their data.
A study by Fanplayr addresses these challenges and particularly delves into the implementation of Artificial Intelligence (AI) as a resource to solve them.
In the first place, the study addresses the differences between the different cookies that are used and their effect on the privacy of users. The document then analyzes the reasons why the use of AI improves the digital strategies of brands in the current context of absolute respect for user privacy and with the horizon looking at the cookieless environment.