FanPlay plays on, playa playa

E-commerce data analytics startup Fanplayr secured $2 million in seed financing. Its platform looks at shoppers’ behavioral data, purchase history, demographics, and information from external sources to help online merchants target the right consumers with the right offers at the right time. Using Fanplayr’s tools, marketers can deliver customized, real-time incentives to increase conversions and drive sales. The company has deals with Magento, ZenCart, Shopify and others. Denali Venture Partners led this round

By Rebecca Grant