Available in Magento Connect Extension Marketplace, Fanplayr’s Smart & Targeted Conversions puts marketers in control of their purchase incentive campaigns to boost sales

PALO ALTO, Calif.–(BUSINESS WIRE)–Fanplayr, the leader in targeted, real-time e-commerce offers, today announced an upgrade from Bronze to Gold Industry Partner status with Magento, a division of X.commerce, an eBay Inc. company, the leading e-commerce platform designed to empower online merchants and help their businesses grow.

This venture gives Magento Enterprise merchants access to Fanplayr’s Smart & Targeted Conversions, a unique performance-based platform that intelligently analyzes visitor traffic to determine those who are most likely to convert to customers with personalized purchase offers and incentives. It determines the optimal timing, value and target for purchase incentives and delivers those incentives in real time, leading to improved visitor conversion rates and increased average order values.

“Since Fanplayr’s inception, we recognized the importance of aligning our efforts with a leader in e-commerce solutions,” says Simon Yencken, chief executive officer of Fanplayr. “We chose the Magento platform because of its reputation, robust solution and its enormous customer base. Elevating our status to a Magento Gold Industry Partner is a significant milestone in our company’s young history, helping to further establish our credibility as a premium software provider.”

“Partnering with Fanplayr strengthens our commitment to Magento Enterprise implementations that empower our merchants by giving them access to Smart & Targeted Conversions for analysis and personalized offers,” says Magento’s Head of Business Development and Partnerships Ryan Thompson. “Ultimately this solution will help our customers continue to grow their e-commerce businesses.”

Brand Manager Jon Marshall at V.I.O, Inc. was drawn to Fanplayr, largely because of their affiliation with Magento, leading him to deploy Fanplayr’s Smart & Targeted Conversions. “Smart & Targeted Conversions has given me control of purchase incentives that I’ve never had before,” explains Marshall. “By segmenting my traffic and being able to provide targeted offers based on visitors behavior, I’ve seen a noticeable lift in sales through an increase in average order values. With its real-time dashboard and integrated A/B testing, I’m able to easily view performance and measure the impact of Fanplayr’s product. In a short period of time, Smart & Targeted Conversions has become an integral marketing tool for me.”