Village Club Du Soleil is a French e-tourism company which books stays in their mountain & sea resorts in France with an all-inclusive offering.
VCS was looking for a way to optimize the online customer acquisition journey through purchase incentives, without sacrificing margin on the products being sold. The goals were:
VCS business is strongly seasonal and as a result a specific push for certain destinations at key times of the year is required to maintain year round revenue
It was necessary to develop an extremely customized integration that met the specific needs of the online travel industry.
After a period of data collection, deep behavioural analysis was used to identify user profiles with low conversion probability.
Different strategies were analyzed through A/B tests using the Fanplayr platform and the most effective ones highlighted and adopted, including optimized purchase incentives, targeted messaging and cart abandonment reduction
The outcome of the A/B tests proved positive, showing impressive numbers very quickly. The tests demonstrated a huge increase in the net revenue generated specifically by the users targeted and more than doubled booking numbers.
"Fanplayr is a great tool, and allows us to identify and target an audience which was hard to convert online. The solution answers our needs, and we appreciate the team responsiveness" - Catherine Gerard, Marketing & Communication Director