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Iterate Studio discovers and curates disruptive technologies from start-ups around the world; conducting rapid proof-ofconcept experiments with a sampling of site visitors to quantify the impact on business.

Proven Value

Iterate Studio consolidates 14 proof-of-concept A/B split tests across 10 Iterate member retailers. Each proof focused on sizable under-performing visitor segments identified by the start-up’s analysts (generally 15% to 25% of total site traffic).

The graph presents the average test vs. control lift percentages across 5 KPIs, with minimums and maximums indicated

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