At least 74% of marketers say targeted personalization increases customer engagement. Fanplayr is a customer analysis tool that generates tailored content to enhance user experience with the intent of improving the sales funnel. It basically adds intelligence to all your marketing campaigns by analyzing and segmenting visitor traffic. The platform then displays targeted messages or coupon offers. As customer behavior changes, so will the customized offers.
Read more at http://www.business2community.com/marketing-automation/6-marketing-automation-tools-boost-leads-conversions-01387032#BOIimrJDCptbuB0W.99