Translation of an article in Pubblicita Italia
San Francisco, Calif. (PRWEB) June 14, 2012
Fanplayr, the leader in gamified digital coupons, today announced a relationship with CardSpring, a new payment platform that makes it easy for developers to create applications that consumers can add to their credit and debit cards.
By combining CardSpring’s simple API and the First DataSM OfferWiseSM solution with Fanplayr’s Gamified “Smart and Targeted” Digital Coupons and Offers platform, merchants will now be able to link Fanplayr’s coupons directly to a consumer’s payment card and redeem them in real time at the time of purchase. This reduces the consumer and merchant friction of coupon collection and redemption, further enhancing the digital reward experience and performance.