Translation of an article in Pubblicita Italia
Fanplayr’s SaaS-based platform empowers online merchants to increase sales, improve average order value and optimize purchase incentive margins through dynamic and targeted online offers
PALO ALTO, Calif.–(BUSINESS WIRE)–Fanplayr, the leader in solutions for targeted e-commerce offers, today announced global expansion that will support the company’s Smart & Targeted Conversions platform for e-commerce merchants. The company’s sales and development team now includes partners in Japan and Italy. Fanplayr’s Smart & Targeted Conversions is a breakthrough approach to boosting online sales. The company will be exhibiting and demonstrating the product (Booth 649) at the Internet Retailer Conference & Exhibition (IRCE) in Chicago from June 4 through 7, 2013.
Fanplayr’s products improve interaction between merchants and their customers, which is valuable in the Japanese market. It digitally incentivizes and builds relationships in a way that is manageable and measurable.
“Smart & Targeted Conversions transcends borders,” said Simon Yencken, chief executive officer of Fanplayr. “Purchase incentives are a proven universal sales and marketing tool and our product appeals to any e-commerce merchant, regardless of geography. By expanding to Italy and Japan, we have significantly increased our Serviceable Available Market and so far, the market agrees, based on the significant interest generated from our partners.”
Today’s e-tailers worldwide recognize the need to become more sophisticated in their marketing efforts as the availability of new web-based technologies and online retailing strategies emerge. Fanplayr’s Smart & Targeted Conversions platform addresses three of their top priorities:
By delivering dynamic, targeted, on-site offers in real-time, Smart & Targeted Conversions analyzes visitor behavior, segments traffic and presents targeted offers to online consumers. Replacing today’s common “spray and pray” coupon approach, e-tailers can take control of their offer campaigns, measure the effectiveness, and make adjustments in real-time, helping close sales while using the minimum discount needed to convert a prospects into customers.
“Fanplayr gives Japanese merchants better control over their business, enabling them to make better spending choices on traffic acquisition. This ultimately leads to higher conversions and predictable ROI,” said Hideaki Ueda, chief executive officer of Jamu Inc., Fanplayr’s new Japanese partner. “Fanplayr’s products improve interaction between merchants and their customers, which is valuable in the Japanese market. It digitally incentivizes and builds relationships in a way that is manageable and measurable.”
Michela Vitolo, head of sales for AdWill, Fanplayr’s new Italian-based partner, said she believes the Fanplayr platform will be the next big thing as a solution for Italian e-commerce because of its data and reporting capabilities. “Smart & Targeted Conversions easily allows merchants to show a variety of offers to different segments of users. It also provides a clear overview of the campaign metrics and results through its dashboard and analytics.”
Fanplayr’s Smart & Targeted Conversions is an intelligence-based offers platform designed to help online merchants increase sales, improve average order values and optimize purchase incentive margins. Purchase incentives can have a profound impact on revenue and margins. The right offer at the right time can help merchants close a sale, while using the minimum discount needed to convert a prospect to a sale contributes directly to bottom line.
Smart & Targeted Conversions first analyzes a merchant’s site and visitor behavior to determine profiles of visitors that would be most receptive to specific offers and timing. Its SaaS-based platform is then used to create real-time campaigns that segment traffic and present dynamic offers based on visitor behavior, providing the right offer at the right time for a lift in conversions. Fanplayr’s customers have seen an increase in conversion rates as high as 25 percent and average order value up as much as 50 percent by using Smart & Targeted Conversions.