As covered by The New Indian Express and other India-based press outlets, including: Business Today India, India Today, TechCircle.in, VC Circle, India Infoline, Telegraph India, and over 70 more.
At least 74% of marketers say targeted personalization increases customer engagement. Fanplayr is a customer analysis tool that generates tailored content to enhance user experience with the intent of improving the sales funnel. It basically adds intelligence to all your marketing campaigns by analyzing and segmenting visitor traffic. The platform then displays targeted messages or coupon offers. As customer behavior changes, so will the customized offers.
As written by Inc’s John Boitnott, to make your business thrive in 2016, you need to make your customers feel truly known: Today’s customers have an overabundance of choices and will happily dump an impersonal brand for one that pleases them with personalized offerings.
Mobile marketing has been around for a while, but now even small businesses are waking up to the reality that an optimized mobile marketing strategy isn’t a luxury — it’s a necessity.