Translation of an article in Pubblicita Italia
In order to influence the purchasing decisions of the consumers who have taken time out of their busy summer to visit your site, consider implementing real-time targeting to help close the sale. Fanplayr, for instance, offers a Smart & Targeted product that analyzes a merchant’s site to determine the profiles of visitors that would be the most receptive to specific offers. According to the company, these real-time offers can increase conversion rates by up to 30 percent and average order values by up to 50 percent. Conversely, SteelHouse has a Real Time Offers platform that also allows merchants to provide personalized offers to shoppers based on their real-time behavior.