Village Club Du Soleil is a French e-tourism company which books stays in their mountain & sea resorts in France with an all-inclusive offering.

Challenge

Intelligent Increase In Conversion Rates

VCS was looking for a way to optimize the online customer acquisition process through purchase incentives, without giving away unnecessary margin on the products being sold. The goals were:

  1. Increase new customer conversion rates
  2. Increase total net revenue per visitor
  3. Recover visitors about to bounce and abandon their cart

VCS business is strongly seasonal and, depending on that, a specific push for certain destinations and dates is needed to level offer and demand.

Village Club de Soleil

Fanplayr Solution

Segmented Strategy

It was necessary to set an extremely customized integration that met the specific needs of the online travel industry.

After a period of data collection, deep behavioral analysis was used to identify user profiles with low conversion probability.

Different strategies were analyzed through A/B tests directly set from the Fanplayr platform in order to identify the most effective ones.

Utilized approaches included optimized purchase incentives, targeted messaging and cart abandonment reduction.

Results

Conversion Rate Increased by 133%

The outcome of the A/B tests showed immediately extremely positive numbers, showing a huge increase in the net revenue generated by the users targeted and more than doubled bookings.

  • 173% Total Net Revenue Increase
  • 133% Conversion Rate Increase
  • 17% Average Order Value Increase

“Fanplayr is a great tool, and allows us to identify and target an audience which was hard to convert online. The solution answers our needs, and we appreciate the team responsiveness” - Catherine Gerard, Marketing & Communication Director